The media industry closed the day up 0.04%. SearchMedia Holdings ( IDI), Entercom Communications Corporation ( ETM), New York Times Company ( NYT), and Crown Media Holdings Inc ( CRWN) were all winners today within the media industry with Gannett Co Inc ( GCI) being today's featured media winner. Gannett Co Inc rose 46 cents (4.9%) to $9.87 on average volume. Throughout the day, 5.1 million shares of Gannett Co Inc exchanged hands as compared to its average daily volume of 5.4 million shares.

Gannett Co., Inc. operates as a media and marketing solutions company in the United States and internationally. It operates in three segments: Publishing, Digital, and Broadcasting. The Publishing segment publishes 83 U.S. Gannett Co Inc has a market cap of $2.4 billion and is part of the services sector. The company has a P/E ratio of 4.6, above the average media industry P/E ratio of 4.4 and below the S&P 500 P/E ratio of 17.7. Shares are down 35.2% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Gannett Co as a hold. The company's strengths can be seen in multiple areas, such as its good cash flow from operations and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, a generally disappointing performance in the stock itself and feeble growth in the company's earnings per share.

On the negative front, Tudou Holdings Ltd ADR ( TUDO), Sirius XM Radio Inc ( SIRI), ChinaNet Online Holdings Inc ( CNET), and Discovery Communications Inc ( DISCB) were all losers within the media industry with Focus Media ( FMCN) being today's media industry Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).