Pageflex, a division of Bitstream Inc. ( NASDAQ: BITS, www.bitstream.com) and a leading supplier of marketing and printing automation solutions, announced today that it will demonstrate its portfolio of brand management, multi-channel, one-to-one, and pURL software products at the DMA 2011 Annual Conference being held in Boston October 1 – 6, 2011 at the Boston Convention and Exhibition Center in Boston. DMA 2011 is the annual conference of the Direct Marketing Association, the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. In DMA booth #533 Pageflex will give demonstrations and share examples of successful marketing campaigns conducted by Pageflex customers. Corporations, print service providers, marketing agencies, and marketing service providers worldwide rely on Pageflex products to manage their brands and to increase their profits by offering online document customization and distribution portals. Earlier this month Pageflex was highlighted as offering compelling and survival-critical products when it won three awards at the Executive Outlook Conference, in association with the Graph Expo exhibition in Chicago. The company will bring these winning solutions to DMA:
- Pageflex Storefront won the Must See ‘em award for its latest version (7.7), which supports the distribution and selling of pURL and other cross-media campaigns through an online document portal or web-to-print site. This version extends the already powerful capabilities of Storefront beyond print to support user selectable multi-channel communications, including real time web based analytics.
- Pageflex Studio ID won a Worth-a-Look award for incorporating the Pageflex patented flex technology into the 2.0 release of this VDP plug-in to Adobe InDesign. Studio ID 2.0 drives significant, measurable productivity savings by eliminating the need to manage dozens or hundreds of VDP template files.
- Pageflex iWay Sales Manager also won a Worth-a-Look award. This new module to Pageflex iWay extends the product to manage offline orders in tandem with online orders for small to medium commercial printers so that they can reduce job handling time and overhead costs.
About PageflexPageflex pioneered the concepts of variable data and web-to-print storefronts, and has expanded to offer software for multi-channel campaign management, dynamic publishing, and back-end production automation. Pageflex solutions use the patented Pageflex variable publishing engine and Adobe® InDesign.® The iWay platform, acquired in 2010, offers unique strengths in back-end production workflow. Pageflex iWay enables printers to increase production efficiency of their print shop while expanding to sell services over the Internet. Pageflex enables companies across the globe to communicate their marketing messages more easily and effectively. The award-winning Pageflex product line sets the standard for excellence and innovation in targeted marketing and brand management. Pageflex offers the ability to personalize any form of communication in print, e-mail, or on the Web. Bitstream, Pageflex, and the Pageflex logo are registered trademarks or service marks, and the Bitstream logo and iWay are trademarks, of the Company. Other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective companies.