Investors poured into SDIV during its opening days of trading, but in following months the fund's popularity waned. Since early August, it has failed to see its daily volume top 50,000. We suspect the scant interest in SDIV is because of investor hesitance about the global marketplace. Turbulent action facing regions like the EU has weighed heavily on the fund's performance. During the past three months, shares of SDIV have dipped close to 20%. In the cutthroat ETF universe, only the strongest funds survive. Although we have seen a taste of what can be expected from these two dividend newcomers, HDV and SDIV are still young. I would encourage investors to continue to keep a watch over them in the near future to find out whether they can cement their places in this industry. -- Written by Don Dion in Williamstown, Mass.At the time of publication, Dion Money Management owned DVY.