NEW YORK ( TheStreet) -- Shares of Deer Consumer Products (Nasdaq: DEER) were gapping down Friday morning with an open price 13.5% lower than Thursday's closing price. The stock closed at $5.50 Thursday and opened today's trading at $4.76. The average volume for Deer Consumer has been 178,600 shares per day over the past 30 days. Deer Consumer has a market cap of $155.5 million and is part of the consumer goods sector and consumer durables industry. Shares are down 51.1% year to date as of the close of trading on Thursday. Deer Consumer Products, Inc., through its subsidiaries, engages in the design, manufacture, and sale of small home and kitchen electronic appliances. The company has a P/E ratio of 4.7, equal to the average consumer durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. TheStreet Ratings rates Deer Consumer as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and notable return on equity. However, as a counter to these strengths, we also find weaknesses including a generally disappointing performance in the stock itself and poor profit margins. You can view the full Deer Consumer Ratings Report. Get more investment ideas from our investment research center. Interested in other stocks that are gapping down? Get free SMS text alerts sent to you when the action happens by texting DOWN to 95370 or select from multiple alert options.