Standard Register Introduces Marketing Services Suite To Help Companies Drive Brand Consistency, Sales Channel Performance

To help companies effectively protect the integrity of their brands from content creation through campaign execution, Standard Register (NYSE:SR), a leading provider of critical communications management solutions, today announced the introduction of its Marketing Services Suite. The suite offers a family of integrated solutions designed for midmarket and enterprise class companies that go to market through sales channels, including direct sales, storefronts, agents, dealers and franchises. The solution set has provided exceptional results for companies in the financial, manufacturing, commercial and healthcare sectors.

“Managing the execution of marketing campaigns in a complex sales channel environment can be extremely challenging,” said Jerry Beigel, President, Standard Register Commercial Markets. “Our Marketing Services Suite will help marketers more tightly integrate their direct and channel marketing activities, while creating better governance of brand standards and streamlining marketing supply chain and fulfillment processes.”

The Marketing Services Suite combines industry-leading marketing technologies with consulting, creative, and project management services and supply-chain management expertise. It is designed to help marketing professionals:
  • Manage brand consistency across the enterprise and through multiple sales channels
  • Enable direct sales, storefronts, agents, dealers or franchises to access, customize, and execute campaign tactics in their local markets
  • Coordinate and standardize key messages and brand elements across multiple campaign elements and media, including e-mail, web, point of sale, and direct marketing
  • Improve effectiveness of campaigns while generating higher return on investment
  • Better manage regulated content for compliance with federal and state specific statues
  • Integrate with industry leading CRM applications
  • Streamline marketing operations and manage cost

The Marketing Services Suite builds on Standard Register’s Marketing Supply Chain services offering, which has been available for over a decade. With a best in class digital color production footprint and a network of over 200 certified supply chain partners, Standard Register significantly improves the marketing operations functions of the world’s leading brands by streamlining the specification, production, distribution and fulfillment of marketing collateral across the enterprise and through the sales channel.

Customers leveraging Standard Register’s Marketing Supply Chain services enjoy more efficient and effective brand governance, campaign processes, and gain access to more creative solutions for executing brand initiatives in the market.

For more information on Standard Register’s Marketing Services Suite, visit www.standardregister.com/commercial.

About Standard Register

Standard Register (NYSE:SR) is trusted by the world’s leading companies to advance their reputations by aligning their communications with corporate standards and priorities. Standard Register Commercial is a business unit of Standard Register, serving multiple industries, including 22 of the nation’s top 25 financial services institutions as well as leading organizations in retail, government and automotive. Core solutions are designed to assure brand consistency, grow revenue, mitigate risk and optimize enterprise-wide management of critical communication, and are focused on marketing, training, customer communications, specialized print and enterprise print management. More information is available at www.standardregister.com/commercial.

Copyright Business Wire 2010

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