|School House does about $1 million in sales in a $4 billion market, but that just means it has room to grow, founder Rachel Weeks says.|
How do you compete against larger vendors? Weeks: One of our major competitive advantages: We were born collegiate. All of these other major brands that are competitors, like Nike and Champion, are not university brands at their hearts. They are sportswear brands and will only go so far to cater to the collegiate school. As we've grown in this market we have seen that are real advantages to being small and flexible -- that the big brands that we're competing against from Nike to Champion have a very defined identity already. They have layers and layers of personnel
to make decisions through . The blessing of a startup is we can react to the needs of a customer by being extremely customer focused and really focusing on elevating that college's brand as much as possible. When I pitched Harvard and Yale to design for their school, one thing that the stores told me in our meeting is 80% of business is tourist business. There are a lot of folks that come to visit from East Asia -- there is a just a real cache for the Harvard and Yale brand -- so they really needed small sizes and that our small was not small enough. So we created an extra small in order to get the business. That's something that I really love about being a small business. We can make decisions quickly and we can react quickly in order to give our customers everything that we need. What does this award mean to you? Weeks: This award has been such a huge honor. As an entrepreneur, as the head of a small company with five people who work themselves to death all day in the interest of building this baby of ours, it was so incredibly nice to have our work recognized. When you're a small company and you've got your head in the weeds all day, it's hard to look up and acknowledge your accomplishments. This award really had an impact on my whole team. Everyone is proud and excited about this.
Twitter and become a fan on Facebook.