Standard Register Healthcare And Poken Join Forces To Bring A New Generation Of Touch-based NFC Products And Services To Healthcare

Standard Register (NYSE: SR), a recognized leader in managing critical information and communications for healthcare, and Poken, a Swiss-based technology company, announced today they have joined forces to launch a new product and service platform, pokenHEALTH™, which Standard Register will exclusively market to healthcare in North America.

“This exclusive relationship brings together Poken’s market leadership in real-world, social media with our healthcare expertise to offer clients an unprecedented way to transform events, build stronger connections with their stakeholders and truly differentiate their brand,” said Scott Wallace vice president of strategic development for Standard Register Healthcare, a business unit of Standard Register that serves 62 percent of U.S. hospitals.

“Together, we have the opportunity to transform events and help hospitals create connections with people that are fun and memorable,” said Stéphane Doutriaux, founder & CEO of Poken. “Our platform caters to these needs, while providing a secure and confidential platform for continued interaction.”

pokenHEALTH provides healthcare marketers with a leading-edge suite of interactive, touch-based marketing tools to manage community and professional events. Using Swiss watch-industry microelectronic knowledge, pokenHEALTH runs on a unique, near-field communication (NFC)-enabled ecosystem of Poken devices, smart phone apps and tags that allow meeting participants to interact with each other and the sponsor. Users can collect and share contact information, event materials and other resources. Data is wirelessly and instantly sent from one device to the other based on the proximity of their keychain devices or smart phones.

No Personally Identifiable Information (PII) or Protected Health Information (PHI) is exchanged, only unique metadata identifiers, which are uploaded to the user’s secure, private online hub where the user can view the people and information collected throughout the event. The private hub can live on long after the event, allowing the sponsor to nurture connections.

“What makes pokenHEALTH great is not the Poken technology alone, but the user experience. The consumer interface is amazingly intuitive, colorful and engaging – something you rarely see in healthcare today. This marks the first milestone with our friends in Switzerland. Every day, we think of new ways it could be used to transform interactions within healthcare,” said Yeva Roberts, emerging technology strategist for Standard Register Healthcare.

“The introduction of this new suite of products and services is a natural extension of our strategy. It has the power to enhance the meeting experience and help our customers elevate their brand and advance their reputation,” Wallace added.

pokenHEALTH made its debut last week at the Society of Healthcare Strategy and Marketing Development’s (SHSMD) annual conference, Connections 2011, in Phoenix, Arizona. The innovative Poken devices were provided to participants during event registration and showcased in this product video.

About Standard Register

Standard Register (NYSE: SR) is trusted by the world's leading companies to advance their reputations by aligning their communications with corporate standards and priorities. Standard Register Healthcare is a business unit of Standard Register, serving more than 3,100 clients from across the healthcare delivery network, including acute, ambulatory, and long-term care, managed care and the suppliers that support them. A recognized leader in managing critical information and communications, SR Healthcare, together with Dialog Medical, a subsidiary of Standard Register, provides industry-leading technology, solutions and services to accelerate performance, attract and educate patients, enhance patient safety, and improve the quality of care. More information is available at www.standardregister.com/healthcare.

About Poken

Poken enhances your social networking experience by providing a 360-degree experience to people meeting in the real world, sharing an experience, and staying in touch both on and offline. With NFC technology built-in, we deliver flexible turnkey solutions allowing users to collect people, places and things with a touch. Headquartered in Switzerland, Poken is the recognized market leader, with enthusiastic clients in over 50 countries – and expanding - supported by a growing network of resellers. Poken has attracted significant media attention around the world, and has won a number of awards for technical innovation and excellence. For more information, visit http://www.poken.com.

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Copyright Business Wire 2010

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