Cherokee Inc. Announces First Annual “Cherokee Experience” Analyst/Investor Day On September 22nd In Minneapolis, MN

Cherokee Inc. (NASDAQ: CHKE), a leading innovator and global marketer of fashion and lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world, announced today the date and location for its First Annual “Cherokee Experience” Analyst/Investor Day being held on September 22, 2011 in Minneapolis, MN.

This corporate event will be open to industry and investment analysts, current and prospective shareholders, as well as the media. The event will run from 9:00 a.m. CT to approximately 11:00 a.m. CT and attendance will be through invitation. For interested parties, please contact Addo Communications at patriciad@addocommunications.com.

The brand integration space will showcase the Company’s retail platform in a 7,000 square foot loft building that has been retrofitted to provide a unique “Cherokee Experience.” Attendees will be given a private tour led by Chief Executive Officer Henry Stupp, in which they will preview the Company’s future vision for the brand, including vastly expanded product categories, new designs, full sample development, in-store innovations that address changing consumer purchasing behavior, two-way communication employing new technology, in-store and external marketing, and social and digital media innovations. The experience will feature Women’s, Men’s, Boys’, Girls’, Newborn, Infant, Footwear, and Home product assortments. Overall, approximately 2,000 items were produced to showcase at the “Experience.”

“The Cherokee Experience will showcase the enhanced capabilities of the Cherokee Group, as well as the Company’s dramatic progression and innovation in how brand marketers collaborate with retailers in the marketing of direct-to-retail programs,” commented Henry Stupp, Chief Executive Officer of Cherokee Inc. “Over the past year, we have transformed our traditional direct-to-retail business model and developed unique business practices that employ a truly global brand vision for Cherokee. We are excited to discuss our strategic progress with our key constituents and share how we believe Cherokee will continue to deliver value to our shareholders.”

About Cherokee Inc.

Cherokee Inc. is a global marketer and manager of a portfolio of fashion and lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 30 countries around the world including Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia) and the TJX Companies (U.S., Canada and Europe).

Statements included within this news release may contain forward-looking statements for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words “anticipates”, “believes”, “expects”, “may”, “should” and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding potential future business development and the anticipated credit facility) involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the risks that the credit facility will not be closed on the terms anticipate in the commitment letter, the effect of global economic conditions, the financial condition of the apparel and retail industry, adverse changes in licensee or consumer acceptance of products bearing the Company’s brands the ability and/or commitment of the Company’s licensees to design, manufacture and market Cherokee, Sideout and Carole Little branded products, the Company’s dependence on a select group of licensees for most of the Company’s revenues and the Company’s dependence on its key management personnel. The risks included here are not exhaustive. A further list and description of these risks, uncertainties and other matters can be found in the Company’s Annual Report on Form 10-K for Fiscal Year 2011, and in its periodic reports on Forms 10-Q and 8-K (if any). Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.

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Copyright Business Wire 2010

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