A beaten-down stock in the retail apparel complex whose key insiders are scooping up shares of is Coldwater Creek ( CWTR), a national specialty retailer of women's apparel, accessories, jewelry and gift items sold under the Coldwater Creek brand. Insiders must be seeing some deep value in Coldwater Creek, whose stock has been pummeled this year by over 45%. This company has a market cap of $147.30 million and an enterprise value of $127.84 million. This company is currently not profitable and has an operating cash flow of -$36 million and a levered free cash flow of -$6.42 million. Coldwater Creek has a bit more cash than debt on its balance sheet, with around $31.53 million in total cash and just over $27 million in total debt. This struggling company recently announced a three-part plan to right the ship, consisting of a comprehensive brand marketing campaign, retail store optimization and a merchandising revitalization plan. The CEO and chairman of the board just bought 481,714 shares, or $656,769 worth of stock, at $1.33 to $1.40 per share. This same CEO also just bought over $700,000 worth of this stock last week. From a technical standpoint, this stock is currently trading above its 50-day moving average and below its 200-day moving average, which is neutral trendwise. The stock has just put in a monster run after it formed a double-bottom chart pattern at around 82 cents to 80 cents, with shares now trading at over $1.60. This large spike in the stock was accompanied by some big upside volume days. That said, unless you're a fast trader, I wouldn't step into the stock at these levels. The current relative strength index is showing a reading of 72, which is entering overbought territory. The stock did just break out over $1.52 a share -- I featured it last week in " 5 Stocks Setting Up to Break Out" -- but it's quickly approaching more overhead resistance at around $1.80 to $2 a share. If you want to buy this stock, I would let it base a bit and buy it off of some big weakness. Look to get long back around $1.40 to $1.35 a share with a stop around the 50-day moving average of $1.13 a share. If we see that weakness and you start a long position, then I would only add once the stock trades above its 200-day moving average of $2.21 on above average volume.