Tweet this release: http://bit.ly/qspEgCTORONTO, Sept. 13, 2011 /PRNewswire/ - Score Media Inc. (TSX: SCR), creators of ScoreMobile®, a leading ad-supported sports app across all major smartphone and tablet platforms, today announces the establishment of a sales office in New York and the appointment of Ethan Ross to the position of Vice President of Digital Sales. In this role, Ethan will be responsible for the development and execution of Score Media's U.S. digital media sales strategy. Ethan is a recognized leader in mobile advertising sales. His extensive sales background includes roles with Millennial Media as Vice President, Mobile Advertising Sales and XOS Sports as Vice President, Digital Sales. Ethan has a strong track record of delivering creative integrated solutions for clients and has been responsible for the development and growth of several high performance digital sales teams. "The growth of our ScoreMobile platform in the United States has been explosive and requires a dedicated advertising sales force," says John Levy, Chairman & CEO, Score Media Inc. "Through our extensive search, we have identified Ethan as the perfect candidate to lead our U.S. sales group and we want to take this as an opportunity to officially welcome him to our team." Score Media recently acquired rival sports app, SportsTap, and its monthly audience combined with that of ScoreMobile, currently ranks 3rd behind sports applications ESPN and Yahoo! and ahead of competitors FOX and CBS according to comScore's MobiLens™ July 20111 ranking of mobile sports application audiences in the United States. "ScoreMobile's U.S. user penetration is very compelling," says Ethan Ross, Vice President, Digital Sales, Score Media Inc. "As the U.S. mobile market continues to expand, the company's ability to deliver highly customized and dynamic sports content to users on their personal devices presents marketers with a unique and cost effective way to reach a targeted audience. I'm excited to join the team to grow and effectively monetize this emerging platform." ______________________ 1 Source: comScore Inc, MobilLens US, July 2011 (3 Month Avg.), Potential reach with duplication, Mobile Brands: News - Sports - Application About Score Media Inc. Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media's primary asset, theScore Television Network ("theScore"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company's digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company. Forward-Looking Statements Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words "anticipate," "believe," "plan," "estimate," "expect," "intend," "will," "may" and "should" and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media's current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media's concentrated shareholder base and others including those discussed in Score Media's annual information form filed with applicable securities regulators and available on the SEDAR website ( www.sedar.com), which could cause Score Media's actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law. SOURCE Score Media Inc.