Universal Forest Products, Inc. (Nasdaq: UFPI) today announced changes intended to enhance the Company’s growth and profitability, including the addition of support around two areas of strong growth potential: international sales and product development. The changes are effective Oct. 1, 2011.

Universal has tapped a 20-year veteran, UFP Eastern Division President C. Scott Greene, to lead and manage both of these initiatives as Executive Vice President of New Business Development.

“Among the critical drivers for our growth and success is expanding our market and product mix. These are essential areas for Universal moving forward and there is no better person to lead those efforts than Scott Greene,” said CEO Matthew J. Missad. “Scott knows our company, has a proven track record of success in marketing, business development and leadership, and is eager to work in new ways to help Universal grow.”

“I am excited for the opportunity to use my knowledge and experience in these areas to grow our business,” said Greene. “Our goal is to leverage our resources and expertise to grow internationally and promote new product development, which are critical to Universal’s growth. I look forward to the challenges and to driving the desired results.”

Universal will return to two geographic divisions from three. UFP Eastern Division, Inc. will be led by 34-year UFP veteran Robert Lees. Lees currently is president of the Atlantic Division, which will be absorbed into the Eastern Division. The Western Division will remain unchanged, headed by Division President Allen Peters. Missad said that the consolidation to two operating divisions is intended to enhance efficiencies and streamline the Company’s operations.

“Bob has been the consummate professional during his tenure at UFP and has proven his ability and willingness to take on challenges and opportunities presented to him,” Missad said. “I’m confident he’ll help drive sales and profits in the east, and help us maintain the high standards that have been the hallmark of our success.”

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