(NYSE: GE) – GE is expanding appliance recycling options for consumers and retailers through its relationship with Appliance Recycling Centers of America, Inc. (NASDAQ: ARCI), which has doubled its service offerings to 12 states in the Northeastern and Mid-Atlantic regions of the U.S.
The URT system can transform refrigerator insulating foam into pellets for use as fuel or other products. (Photo: GE)
It’s What Consumers Want: Today, 70 percent of consumers want all or part of their appliances recycled, and 82 percent will go out of their way to purchase from a manufacturer that recycles. Sixty-seven percent are even willing to pay more if a retailer offers recycling programs – making an Environmental Protection Agency (EPA) Responsible Appliance Disposal (RAD) Program partnership a desirable goal for appliance retailers. 1 As the first and only major appliance manufacturer to partner with the EPA RAD Program, GE is helping retailers become partners of the program as well – helping differentiate them among consumers in this tough economy. “We envision a day when consumers walk into a retail store and are presented with a myriad of new appliance options – including appliances that are clearly marked with information about the manufacturer’s and retailer’s recycling practices and participation with the EPA RAD Program,” said Mark Shirkness, general manager, distribution services, GE Appliances & Lighting. “The RAD Program is the industry’s marquee recycling initiative. Similar to ENERGY STAR®, it’s designed to create consumer awareness.” GE’s Initiative to Engage RAD Retail Partners: Currently, about 40 percent of appliances collected by retailers are resold – putting inefficient, used models back on the grid. 2 In a new initiative to engage appliance retailers in the RAD Program, GE will help ensure a steady stream of appliances to the ARCA Advanced Processing (AAP) regional recycling facility in Philadelphia, Pa. To encourage retailers in the Northeast and Mid-Atlantic regions of the U.S. to participate in the RAD Program, GE will help facilitate the retailer’s relationship with AAP, ARCA and the EPA; GE will provide RAD Program retail partners with marketing assistance to promote their program participation to consumers; and ARCA will haul away the retailer’s used appliance volume for delivery to AAP 3 and support the retailer in reporting environmental metrics annually to the EPA. More States Serving More Consumers: Since February, GE and ARCA have doubled the number of states where recycling services are offered, providing 100,000 additional appliance units to AAP annually. AAP now receives used appliances from Massachusetts, Connecticut, Pennsylvania, Maryland, Virginia, West Virginia, New Jersey, New York, North Carolina, Delaware, Rhode Island and Vermont. “EPA applauds GE and ARCA’s commitment to expanding recycling options for consumer appliances,” said Gina McCarthy, assistant administrator for EPA's Office of Air and Radiation. “Their innovative partnership helps to reduce pollution, eliminate waste and protect the Earth’s ozone layer. EPA encourages other manufacturers to follow their example.”