Standard Register Introduces Celebrate Health™ To Resource-strapped Marketers

Next week, Standard Register (NYSE: SR) will unveil its innovative Celebrate Health program as hospital marketers convene for the Society of Healthcare Strategy and Marketing Development’s (SHSMD) 2011 Annual Conference in Phoenix, Arizona September 14-17.

Designed to help hospital marketers save time and elevate their effectiveness in promoting national healthcare observances, Celebrate Health™ provides ready-to-use kits of marketing materials – posters, brochures, mailers and promotional items – that can be easily branded and produced in a matter of days.

There are more than 275 national healthcare observances that raise awareness for specific health topics and recognize the healthcare professionals that contribute to the quality of care. Observances give hospitals the opportunity to showcase their services and people through related health fairs and events.

“Today’s hospital marketers are being asked to play a broader, more strategic role in advancing relationships with patients, physicians, staff, benefactors and the community. Yet, rarely is there sufficient time or money to support their efforts. They’re expected to do more with less,” said Tom Gutman, director of marketing solutions for Standard Register Healthcare, a business unit of Standard Register.

“Celebrate Health gives them a cost-effective, turn-key solution that simplifies planning for key observances. It shortcuts the design and production processes providing professional marketing materials within days instead of weeks or months,” he explained.

Celebrate Health combines agency-quality design with content tied to the observance. A convenient, full-experience e-commerce site allows marketers to order the promotional materials they want and upload their logo. They have the option of using the editorial content as it is provided, or customize it to include information about hospital services and community events.

Celebrate Health is the first program in which Standard Register Healthcare is providing editorial content for its marketing customers. Dialog Medical, a wholly-owned subsidiary of Standard Register, provides patient education information as part of the informed consent process.

Standard Register Healthcare will be showcasing the new Celebrate Health program at the SHSMD conference in booth 104 where they also will be launching pokenHEALTH™, a new suite of interactive marketing products and services that use near-field communication technology for events and community building.

About Standard Register

Standard Register (NYSE: SR) is trusted by the world's leading companies to advance their reputations by aligning their communications with corporate standards and priorities. Standard Register Healthcare is a business unit of Standard Register, serving more than 3,100 clients from across the healthcare delivery network, including acute, ambulatory, and long-term care, managed care and the suppliers that support them. A recognized leader in managing critical information and communications, SR Healthcare, together with Dialog Medical, a wholly-owned subsidiary of Standard Register, provides industry-leading technology, solutions and services to accelerate performance, attract and educate patients, enhance patient safety, and improve the quality of care. More information is available at www.standardregister.com/healthcare.

Copyright Business Wire 2010

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