BENTONVILLE, Ark., Sept. 8, 2011 /PRNewswire/ -- To help families deliver a big Christmas this year, Walmart announced today that it will offer a Christmas layaway program for two of the season's most popular gift categories, electronics and toys. Available at all stores nationwide, the program will kick off on Oct. 17 and run through Dec. 16, with plenty of time for the gifts to take their rightful place under the Christmas tree. Walmart announced the news to its nearly 9 million Facebook fans, many whom have expressed their desire for Walmart's layaway service. Customers have indicated that they are most interested in layaway for toys and electronics, and that during the holidays is when they need layaway the most. "We're always looking for ways to ease budget strain for our customers, and we know this holiday season in particular brings with it additional financial pressure," said Duncan Mac Naughton, chief merchandising officer, Walmart. "Our layaway program for Christmas, along with our every day low prices and great variety of gifts, will provide a worry-free way for our customers to fulfill their families' Christmas wish lists." Walmart's Christmas layaway program will enable customers to make payments when they want and for how much they want on the hottest Christmas gifts. Toy and electronic gifts with a retail price of $15 or more will be eligible*, including dozens of toys on Rollback to $15 starting Sept. 12, such as Leapfrog Scribble and Write, Disney Princess Toddler Doll, Transformers 3 Mechtech and select Lego playsets. Other great gifts at an every day low price included in the Christmas layaway program are bicycles, HDTVs, and video games. "Our customers told us they want a hassle-free layaway option during the holiday season," said Mac Naughton. "With our Christmas layaway program, they can focus on what's important to them during the Christmas season instead of stressing over mandated payments or how to tuck money away for gifts." Layaway payments can be made at any register. Putting an item on layaway and picking up layaway orders is done at the Walmart.com counter in the majority of stores. Pick up hours are 9:00 a.m. – 9:00 p.m. local time. Layaway orders and pick up will not be accepted on the day after Thanksgiving. For more information on Walmart's Christmas layaway program, please visit www.walmart.com/Layaway. * In order to participate, each item must have a price of $15 or more, customers must have a total minimum layaway purchase of $50, make a 10% down payment on the total purchase, and pay a one-time non-refundable $5 service fee. Items put on layaway must be paid in full and picked up on or before Dec. 16. There is a $10 cancellation fee for any orders not picked up by that date or cancelled by the customer. Cancellation fees and service fees may vary by state. Contract wireless phones are not eligible for the layaway program.About Walmart Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 9,600 retail units under 69 different banners in 28 countries. With fiscal year 2011 sales of $419 billion, Walmart employs 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com. SOURCE Wal-Mart Stores, Inc.