Virgin Media Inc. (NASDAQ:VMED; LSE:VMED), a leading UK entertainment and communications business (the “Company”), today announced that its wholly-owned subsidiary, Virgin Media Secured Finance PLC (the “Issuer”), has extended until 7 September 2011 at 5.00 p.m., New York City time, the expiration date of its offer to exchange any and all of its outstanding U.S. $500 million aggregate principle amount of 5.25% Senior Secured Notes due 2021 and £650 million aggregate principle amount of 5.50% Senior Secured Notes due 2021 for a like amount of its new 5.25% Senior Secured Notes due 2021 and 5.50% Senior Secured Notes due 2021, which have been registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”).

As of 5.00 p.m., New York City time, on 6 September 2011, almost all of the aggregate principle amount of the 5.25% Senior Secured Notes due 2021 had been tendered and not withdrawn. At the time of the press release, the Issuer was still waiting for the information in respect of the 5.50% Senior Secured Notes due 2021 to be confirmed by the clearing houses. The exchange offer had been scheduled to expire at 5.00 p.m., New York City time, on 6 September 2011.

The terms of the exchange offer and other information relating to the Company and the Issuer are set forth in the prospectus dated 4 August 2011. Copies of the prospectus and the related letter of transmittal may be obtained from The Bank of New York Mellon, which is serving as the exchange agent for the exchange offer. The Bank of New York Mellon’s address, telephone and facsimile number are as follows:

The Bank of New York Mellon40 th FloorOne Canada SquareLondon E14 5ALUnited KingdomTel: +44 (0) 207 964 4958Fax: +44 (0) 207 964 2536Attn: Debt Restructuring Services

The Bank of New York Mellon CorporationCorporate Trust – Reorganization Unit101 Barclay Street – 7 EastNew York, N.Y. 10286USATel: +1 212 815 2742Fax: +1 212 298 1915Attn: Ms. Diane Amoroso

Important Information

This announcement is neither an offer to sell nor a solicitation of an offer to buy any of the securities described herein and shall not constitute an offer, solicitation or sale in any jurisdiction in which such offer, solicitation or sale is unlawful. The securities have not been registered under the Securities Act, or any applicable state securities laws, and are being offered in the United States to qualified institutional buyers in reliance on Rule 144A under the Securities Act and outside the United States to certain non-U.S. persons pursuant to Regulation S under the Securities Act. Unless so registered, the securities may not be offered or sold in the United States except pursuant to an exemption from the registration requirements of the Securities Act and applicable state securities laws.

Virgin Media cautions you that statements included in this press release that are not a description of historical facts are forward-looking statements that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause Virgin Media’s results to differ materially from historical results or those expressed or implied by such forward-looking statements. Certain of these factors are discussed in more detail under “Risk Factors” and elsewhere in Virgin Media’s annual report on Form 10-K as filed with the U.S. Securities and Exchange Commission (SEC) on 22 February 2011 and its quarterly reports on Form 10-Q as filed with the SEC on May 5, 2011 and August 4, 2011. Virgin Media assumes no obligation to update any forward-looking statement included in this announcement to reflect events or circumstances arising after the date on which it was made.

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