BOSTON (MainStreet) -- There's a lot of talk about the polarization of wealth and the shrinking of the "middle class." A sea change for companies as they market, brand and advertise has more to do with the fate of the "Mass Affluent."A recent study by Digitas, a global integrated brand agency, found that those with a $100,000 to $199,000 household income level have all but disappeared.
|Are these people rich, middle class or part of the "Mass Affluent"? Even as the wealth gap widens, definitions are changing.|