Aside from on-field football equipment, Gatorade and Motorola are the only brands with a presence at NFL games. Pepsi's Gatorade makes memorable appearances when players shower winning coaches with the sports drink, while team coaches don Motorola headsets -- high-profile images that Pepsi's marketing team was smart to maintain. The NFL also renewed its sponsorship deal with General Motors ( GM), and announced new deals with insurer USAA and electronics maker Bose. The NFL expects game attendance to rise this year, and television viewership is also projected to be strong, giving sponsorship brands even more visibility to millions of fans. Pepsi's renewed deal will run through the 2022 playoffs. Pepsi shares were 2.3% lower Tuesday morning at $61.81.
-- Written by Miriam Marcus Reimer in New York. >To contact the writer of this article, click here: Miriam Reimer. >To follow the writer on Twitter, go to @miriamsmarket. >To submit a news tip, send an email to: firstname.lastname@example.org.
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