REDMOND, Wash., Sept. 1, 2011 /PRNewswire/ -- Smilebox ® a division of IncrediMail Ltd. (NASDAQ: MAIL), and a leader in social photo sharing, announced today it has released a new iPhone app for the millions of consumers who take photos with their iPhone camera. Smilebox for iPhone is the first mobile photo sharing app to combine meaningful personalization, flexible sharing and instant feedback from family and friends. The free Smilebox app is available from the iTunes App Store beginning today. (Photo: http://photos.prnewswire.com/prnh/20110901/NE61046 ) "Our goal was to reinvent the way people stay personally connected on the go," said Andrew Wright, president of the Smilebox division. "We insisted on going beyond photo-filter effects and group sharing and created a simple and fun way to make everyday mobile photo sharing more meaningful. The result is an addictive way of staying connected that brings people closer together." How It Works Smilebox for iPhone features dynamic designs for personalizing photos with colorful stickers, swipes, captions and frames for every occasion, season and holiday. Unlike static filters that alter the look of photos, Smilebox designs are updated weekly and express sentiments and messages -- the kind of clever personalization that inspires feedback. The app features two categories of designs: "Fresh," topical and pop-culture themes to inspire and delight and "Essentials," key, timeless elements suitable for any moment. After downloading the app, customers can snap a photo or grab one from their photo roll, choose a design and touch the screen to uniquely personalize with simple pinches and swipes. Unlike other mobile photo sharing apps that enforce a specific sharing approach, Smilebox for iPhone lets consumers choose the approach that works best for them and their recipients – SMS, email and Facebook. Instant feedback is received through fun, expressive emoticons and comments regardless of how the photo moment is shared.