By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Tuesday, Aug. 30, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Ecolab (ECL) Gates William H III BO 901,150 $45,247,304
Mueller Industries (MLI) Leucadia National BO 334,100 $14,994,818
Tropicana Entertainment (TPCA) Icahn Carl C DIR,BO 557,615 $8,001,775
Equity One (EQY) Katzman Chaim CB,DIR
BO
117,254 $1,964,005
Kraton Performance Polymers (KRA) GMT Capital BO 37,900 $903,915
Ligand Pharmaceuticals (LGND) Knott David M DIR 61,559 $805,350
Air Transport Services (ATSG) Mesdag Willem BO 115,000 $645,507
Monster Worldwide (MWW) Iannuzzi Salvatore CB,PR
CEO,DIR
50,000 $408,500
Food Technology Service (VIFL) Fort Ashford Holdings BO 67,920 $383,760
Star Scientific (CIGX) Tradewinds Master Fund BO 150,000 $270,000
Source: www.InsiderInsights.com
Kellogg (K) Kellogg WK Foundation BO 100,000 $5,391,200
Arch Capital (ACGL) Iordanou Constantine CB,PR
CEO,DIR
70,000 $2,373,483
Sunrise Senior Living (SRZ) Klaassen Paul J And Teresa M DIR 321,903 $2,204,639
CVD Equipment (CVV) Rosenbaum Leonard A CEO,PR
DIR
74,520 $1,303,082
Edwards Lifesciences (EW) Verguet Patrick B VP 17,000 $1,238,810
Estee Lauder (EL) 1992 Grat Remainder Trust Fbo Gary Lauder BO 12,000 $1,151,826
Intermec (IN) Kemper BO 90,347 $643,939
Rue21 (RUE) Fisch Robert PR,CEO
DIR
25,000 $622,500
NIC (EGOV) Hartley Ross C DIR 52,000 $600,527
Waste Connections (WCN) Jackman Worthing CFO 15,000 $522,164
Source: www.InsiderInsights.com

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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