Fortegra Financial Corporation (the "Company") (NYSE: FRF) an industry leader in the strategic marketing, manufacturing and administration of financial products and solutions, announced today that Bob Abramson has accepted the position of Executive Vice President of Fortegra Financial and President of Bliss & Glennon. Bliss & Glennon is Fortegra's wholesale surplus lines broker business. This change was effective August 15, 2011. Mr. Abramson replaces the former President of Bliss & Glennon, Dan Reppert. Mr. Reppert recently left the organization to return to actuarial consulting. Mr. Abramson will report directly to Richard S. Kahlbaugh, Chairman and Chief Executive Officer of Fortegra Financial, and participate on the Company’s senior leadership team.

"Bob is a seasoned insurance professional with significant leadership experience managing this operation,” said Mr. Kahlbaugh. “Bob led the growth of this business for over twenty years. I have been very impressed with Bob’s decisive action to increase revenue and decrease cost since assuming the leadership role. I look forward to working with Bob and continuing the growth and development of Bliss & Glennon.”

Since Mr. Abramson first joined Bliss & Glennon in 1977, he has been instrumental in driving exponential premium growth and building it into a leading national managing general agent and surplus lines broker. While at Bliss & Glennon, Mr. Abramson has served on the executive leadership team in various roles, including the National E & S Director, Co-owner and President. He earned a B.S. in Finance from San Diego State University.

About Fortegra

Fortegra Financial Corporation is an insurance services company that provides distribution and administration services and insurance-related products to insurance companies, insurance brokers and agents and other financial services companies in the United States. It sells services and products directly to businesses rather than directly to consumers. Fortegra's brands include Life of the South, Consecta, Bliss & Glennon and eReinsure.

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