But "PepsiCo isn't on the road to Splitsville any time soon," said IBISWorld beverage analyst Agata Kaczanowska. Its "dual portfolio
Kaczanowska pointed out that "in the US Soda Production industry the company has a 33.6% market share. It is second behind Coca-Cola ( KO) (41.2%) and is facing increasing competition from private labels and Dr. Pepper Snapple ( DPS) (15.4%) ... Comparatively, Frito-Lay has a 48.4% market share in the Snack Food Production industry, with Kraft and General Mills ( GIS) far behind with just 5.2% and 5.1% market share, respectively. "