HP (NYSE:HPQ) today announced that Cenveo, one of the world’s largest providers of print and related resources, has upgraded its short-run publishing and customized collateral capabilities by purchasing an HP Indigo W7200 Digital Press.

Installed recently at one of its core U.S. digital production facilities in Hurlock, Md., the new press enables Cenveo to:
  • reduce upfront costs for scientific, technical and medical journal publishers, replacing longer-run offset print and warehousing operations with offset-quality, medium-run-length print-on-demand fulfillment;
  • support rapid growth in high-value, fully personalized marketing collateral; and
  • sell more customized hybrid production jobs requiring a combination of offset and digital print production, using the W7200 to replicate the color quality of offset lithography.

“Our customers want to save money through just-in-time production and the marketing benefits of variable-data personalization, without sacrificing the level of printing they get with traditional offset,” said Cappy Childs, president, Digital, Logistics and Sales divisions, Cenveo. “The HP Indigo W7200, with its offset-quality imaging and high productivity, is a step forward for us.”

Integration into streamlined, end-to-end workflows

Cenveo wanted the “latest and greatest” for its Hurlock facility, and the W7200 advances the company’s offerings while integrating into its highly productive prepress, digital print and finishing workflow. Prepress color management and press fingerprinting at Cenveo plants are based on the G7® method, and the HP Indigo W7200 digital press’s broad color gamut conforms closely to the color quality and repeatability metrics Cenveo maintains in its commercial print production facilities.

Cenveo has extensive experience in digital color printing: its Hurlock facility has run digital color presses from HP and others for the past five years, and the broader Cenveo organization includes digital color presses from every leading manufacturer.

“An organization like Cenveo, with its years of expertise in digital color printing, knows what it wants when it comes to installing an offset-quality digital press that can deliver results,” said Jan Riecher, vice president and general manager, Graphics Solutions Business – Americas, HP. “The HP Indigo W7200 brings more value to the publishers and marketers Cenveo serves.”

Along with the press, Cenveo purchased an HP SmartStream Production Pro Print Server, a 64-bit digital front-end controller that streamlines data processing and integrates with Cenveo’s sophisticated and tightly color-managed prepress workflow. The company also installed an in-line cutting and finishing solution from Hunekeler to further streamline its journal production operations.

HP Indigo imaging: maximizing quality and value

Designed to meet offset-quality, application-focused production needs, the HP Indigo W7200 is the most productive Indigo press model, printing up to 7.5 million pages per month. Capable of printing up to 240 four-color, or up to 960 monochrome, letter-size pages per minute at resolutions up to 2,400 x 2,400 dots per inch, the press is an ideal solution for color publishing applications, transactional/transpromotional printing, direct marketing work and photobook/photo specialty production.

More information about HP Indigo digital presses is available at www.hp.com/go/gsb or by following the HP Graphic Arts Twitter feed, www.twitter.com/hpgraphicarts.

About Cenveo

Cenveo (NYSE:CVO), headquartered in Stamford, Conn., is a leading global provider of print and related resources, offering world-class solutions in the areas of envelopes, custom labels, specialty packaging, commercial print, publisher solutions and business documents. The company provides a one-stop offering through services ranging from design and content management to fulfillment and distribution. With approximately 10,000 employees worldwide, the company prides itself on delivering quality solutions and service every day for customers. For more information please visit Cenveo at www.cenveo.com.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP is available at http://www.hp.com.

G7 is a registered trademark of IDEAlliance.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2011 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2010. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Copyright Business Wire 2010

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