SED International Holdings, Inc. (Amex: SED), multinational supply chain management provider and distributor of leading computer technology, consumer electronics, small appliances and cellular products, today announced the promotion of Ronell Rivera to Senior Vice President for Latin America. Mr. Rivera had served as the General Manager of SED Colombia, the operation he founded in 1997. He will report directly to Jonathan Elster, President and Chief Executive Officer of SED.

The Company also promoted Mauricio Arcila to General Manager of SED Colombia. Mr. Arcila has been with SED for nearly 15 years, during which time he has had increasing responsibilities and roles within the company’s purchasing and marketing departments. SED Colombia, a subsidiary of SED International, is a leading distributor of computers, printers, networking equipment, consumer electronics, and other finished goods to resellers in Colombia. Major vendor lines for the division include HP, Acer, Dell, Lenovo, Toshiba, Samsung and Microsoft.

“We are delighted to promote these talented individuals who have contributed to the growth of our business in Latin America. For the first nine months of fiscal 2011, we grew sales in Latin America by approximately 22% year-over-year, and we see exceptional opportunity to expand our business in the region, which currently represents in excess of 20% of our total revenues,” said Jonathan Elster. “Ronell is a dynamic sales and marketing executive who has played an integral role in SED’s efforts in the region, while Mauricio has deep knowledge of our products and business and has proven to be a proactive manager, focused on meeting company goals. We are confident that the advancement of these seasoned executives will strengthen our relationships and help to accelerate SED’s growth in Latin America.”

“It has been an honor to lead the SED Colombia team,” said Ronell Rivera. “Their commitment and dedication to excellence has made SED a leader in sales and profitability in the Colombian market. Mauricio was a vital part of this success, and I am confident that he is the right person to lead this team and operation going forward. I am excited to embark on my new role and look forward to working with the entire SED Latin America team to position the company for continued growth and profitability in the region.”

Rivera brings more than 20 years of sales and marketing experience in the IT industry in Latin America to his new role. He has served in various capacities for SED, including Vice President of Sales, Vice President of the Latin American division, and President of SED Brazil. He also spent five years at Lexmark International, where he was responsible for developing the SMB segment as well as Supplies for the Latin American region. Mr. Rivera rejoined SED in December of 2009.


Founded in 1980, SED International Holdings, Inc. is a multinational, preferred distributor of leading computer technology, consumer electronics, small appliances and cellular products. The company also offers custom-tailored supply chain management services ideally suited to meet the priorities and distribution requirements of the e-commerce, Business-to-Business and Business-to-Consumer markets. Headquartered near Atlanta, Georgia with business operations in California; Florida; Georgia; Texas; Bogota, Colombia and Buenos Aires, Argentina, SED serves a customer base of over 10,000 channel partners and retailers in the US and Latin America. To learn more, please visit; or follow us on Twitter @SEDIntl.

Statements made in this Press Release that are not historical or current facts are "forward-looking statements.” These statements often can be identified by the use of terms such as "may," "will," "expect," "believes," "anticipate," "estimate," "approximate" or "continue," or the negative thereof. The Company wishes to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Any forward-looking statements represent management's best judgment as to what may occur in the future. However, forward-looking statements are subject to risks, uncertainties and important factors beyond the control of the Company that could cause actual results and events to differ materially from historical results of operations and events and those presently anticipated or projected. These factors include adverse economic conditions, entry of new and stronger competitors, inadequate capital, unexpected costs, failure to gain product approval in foreign countries and failure to capitalize upon access to new markets. The Company disclaims any obligation to revise any forward-looking statements to reflect events or circumstances after the date of such statement or to reflect the occurrence of anticipated or unanticipated events. These factors and others are discussed in the “Management's Discussion and Analysis" section of the Company's Reports on Forms 10-K and 10-Q available at .

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