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NEW YORK ( TheStreet) -- Pilgrims Pride Corp (NYSE: PPC) hit a new 52-week low Friday as it is currently trading at $2.91, below its previous 52-week low of $2.94 with 612,735 shares traded as of 2:57 p.m. ET. Average volume has been 1.2 million shares over the past 30 days. Pilgrims Pride has a market cap of $699.2 million and is part of the consumer goods sector and food & beverage industry. Shares are down 55.4% year to date as of the close of trading on Thursday. Pilgrim's Corp. produces, processes, markets, and distributes fresh and frozen chicken products to retailers, distributors, and foodservice operators primarily in the United States.