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NEW YORK ( TheStreet) -- Harte-Hanks (NYSE: HHS) hit a new 52-week low Friday as it is currently trading at $7.37, below its previous 52-week low of $7.39 with 107,378 shares traded as of 2:05 p.m. ET. Average volume has been 382,700 shares over the past 30 days. Harte-Hanks has a market cap of $500.4 million and is part of the services sector and media industry. Shares are down 41.3% year to date as of the close of trading on Thursday. Harte-Hanks, Inc. operates as a direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national, and international customer and business-to-business marketers. The company has a P/E ratio of 10.9, above the average media industry P/E ratio of 10.8 and below the S&P 500 P/E ratio of 17.7.