12 Best New ETF Ticker Symbols

NEW YORK ( TheStreet Ratings) -- These days it is not enough for fund families to just come up with a novel subcategory of investment classification when launching a new exchange-traded fund. If that fund lands a memorable ticker symbol, the prospect for successfully retaining investor interest is enhanced.

To qualify for a risk-adjusted return ranking with TheStreet Ratings, a new exchange-traded fund must trade for a full year. So, none of these ETFs have been rated. Of the 50 unrated exchange-traded funds with inception dates in May and June, the following Baker's dozen of ETFs have the best ticker symbols.

13. Global X SuperDividend ETF ( SDIV) began trading on Jun. 8, 2011. In a time when comic strip super heroes are all the rage of both stage and screen, a "Super Dividend" exchange-traded fund should have been expected. Hopefully, this fund's future will be more like Superman than Super Dave Osborne. The fund seeks investment results that correspond to the price and yield performance of the Solactive Global SuperDividend Index. This Index tracks the performance of 100 equally weighted companies that rank among the highest dividend yielding equity securities in the world including Telecom Corp of New Zealand ( NZT) and Vector Group Ltd ( VGR).

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12. IQ Japan Mid Cap ETF ( RSUN) began trading with the rising sun on Jun. 2, 2011.

The Fund seeks investment results that correspond to the price and yield performance of the IQ Japan Mid Cap Index. The fund invests 80% of its assets in equities from the index. To be included in the index the issuer must be domiciled in Japan and have a minimum average market capitalization of $500 million. These include top holdings of Teijin Ltd., Koito Manufacturing Co. Ltd., and Advantest Corp ( ATE).

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11. UBS E-TRACS Oil Fut Contago ETN ( OILZ) began pumping away on Jun. 15, 2011.

The fund seeks to link to the daily performance of the ISE Oil Futures Spread Index. The fund tracks continuous exposure to the oil futures prices in a form of multi-position horizontal spread. The spread position is established such that it provides a notional exposure ratio of 1.5 long positions in mid-term index futures contracts for each short position in current month contracts. This monthly rebalancing ETN is designed to capitalize on the steepening of the short end of the oil futures curve without taking a bet on the direction of oil prices.

In simpler language, this security is betting on contango increasing where mid-term futures contracts on light sweet crude rise relative to current month futures. If that does not happen and the spread between mid-term and current month futures converges, you can lose money.

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10. UBS E-TRACS Nat Gas Ft Contango ETN ( GASZ) began trading on Jun. 15, 2011.

The fund seeks to link the daily perfromance of the ISE Natural Gas Futures Spread Index. The fund tracks continuous exposure to the natural gas futures prices in the form of a multi-position horizontal spread. The spread position is established such it provides a 1 long to 1 short notional based exposure. Just like OILZ, as the spread increases so do potential gains.

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9. Direxion Daily Basic Materials Bull 3x ( MATL) began trading on Jun. 15, 2011.

The fund seeks daily investment result of 300 percent of the price performance of the Material Select Sector Index. The fund create long position by investing at least 80 percent of its net assets in equity securities that comprise the Index and financial instrument that provided leveraged and unleveraged exposure to the index. The 'L' in MATL stands for the 'long' position triple leveraged to the potential rise in companies like Freeport-McMoRan Copper & Gold ( FCX), Du Pont ( DD), and Dow Chemical ( DOW).

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8. Direxion Daily Basic Materials Bear 3x ( MATS) began trading on Jun. 15, 2011.

The fund seeks daily investment result of 300 percent of the price performance of the Material Select Sector Index. The fund create short position by investing at least 80 percent of its net assets in futures contracts and other financial instruments that provide leveraged and unleveraged exposure to the index. The 'S' in MATS stands for the 'short' position triple leveraged to the potential fall in companies like Monsanto ( MON), Newmont Mining ( NEM), and Alcoa ( AA).

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7. Direxion Daily Agribusiness Bull 3x ( COWL) began grazing for investors on May 25, 2011.

The Fund seeks daily investment results of 300% of the price performance of the DAX Global Agribusiness Index. The Fund creates long positions by investing at least 80% of its assets in equity securities that comprise the index and/or financial instruments that provide leveraged and unleveraged exposure to the index. The 'L' in COWL stands for the 'long' position triple leveraged to the potential rise in companies like Potash Corp of Saskatchewan ( POT), Deere & Co ( DE), and Archer-Daniels Midland Company ( ADM).

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6. Direxion Daily Agribusiness Bear 3x ( COWS) began milking the potential decline in food global stocks on May 25, 2011.

The fund seeks daily investment results of the 300 percent of the inverse of the price performance of the DAX Global Agribusiness Index. The fund creates short positions by investing at least 80 percent of its net assets in futures contracts, swaps, forward contracts, shorts, and reverse purchase agreements. The 'S' in COWS stands for the 'short' position triple leveraged to the potential decline in companies like Agrium Inc ( AGU), Brasil Foods SA ADR ( BRFS), and Mosaic Co ( MOS).

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5. Direxion Daily Healthcare Bear 3X ( SICK) began trading on Jun. 15, 2011.

The fund seeks the daily investment result of 300 percent of the price performance of the Health Care Select Sector Index. The fund creates short positions by investing at least 80 percent of its net assets in futures contracts and other financial instruments that provide leveraged and unleveraged exposure to the index. If healthcare stocks implode, this fund could produce 'SICK' returns.

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4. Direxion Daily Healthcare Bull 3X ( CURE) began trading on Jun. 15, 2011.

The fund seeks the daily investment result of 300 percent of the price performance of the Health Care Select Sector Index. The fund creates a long position by investing at least 80 percent of its net assets in equity securities that comprise the index and financial instruments that provided leveraged and unleveraged exposure to the index. If healthcare stocks soar, this fund could be the 'CURE' to ailing portfolios.

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3. Global X Farming ETF ( BARN) began seeding its investment portfolio on Jun. 1, 2011.

The Fund seeks to provide investment results that correspond generally to the price and yield performance of the Solactive Global Farming Index. The Fund will invest at least 80 percent of its total assets in the securities of the Underlying Index.

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2. Global X Fertilizers/Potash ETF ( SOIL) hit the ground running on May. 26, 2011.

The fund seeks to provide instrument results that correspond generally to the price and yield performance of the Solactive Global Fertilizers/Potash Index. The fund will invest at least 80 percent of its total assets in the securities of the Underlying Index that tracks the performance of fertilizer/potash industry.

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1. IQ US Real Estate Small Cap ETF ( ROOF) constructed its first portfolio basket on Jun. 13, 2011.

The fund seeks investment results that correspond generally to the price and yield performance of the IQ US Real Estate Small Cap Index. The Fund invests at least 80% of its net assets in the components that make up its Underlying Index.

With any new trading vehicle it is important understand the unique risks involved. As you can lose money, be sure to read the prospectus of each new security before investing.

-- Reported by Kevin Baker in Jupiter, Fla.

For additional Investment Research check out our Ratings Research Center.
Kevin Baker became the senior financial analyst for TheStreet Ratings upon the August 2006 acquisition of Weiss Ratings by TheStreet.com, covering equity and mutual fund ratings. He joined the Weiss Group in 1997 as a banking and brokerage analyst. In 1999, he created the Weiss Group's first ratings to gauge the level of risk in U.S. equities. Baker received a B.S. degree in management from Rensselaer Polytechnic Institute and an M.B.A. with a finance specialization from Nova Southeastern University.

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