Marcus Grubb, managing director at the World Gold Council, in essence the creator of the gold ETF SPDR Gold Shares ( GLD), argues that the gold market is a long way from changing fundamentals. There are "massive demand shifts that have underpinned the market," argues Grubb. Grubb says that central banks have imported 198.4 tons of gold in the first half of 2011 whereas two years ago they were selling 450 tons a year. The other big demand factor is China which has "gone from net neutral to a positive demand effect of 300 tons per annum." Grubb also points to a study by the Metals Economic Group which says as of the end of 2010 that there were "very few significant new finds of gold." Grubb argues that there have been no huge gold discoveries over the past 10 years and that any mining increase is coming from ramped up production or gold producer reopening old mines to take advantage of high prices. The "rate of mine production is not fast enough to meet demand." So even though the supply and demand thesis may be intact, gold still needs continued strong investment demand from China and India to keep catapulting to higher prices. According to the report, year-on-year volume growth rose 38% in India and 25% in China compared with a global growth rate of 7%. India accounted for 32% of world jewelry demand at 139.8 tons while China followed up a close second up 16% at 102.9 tons. These emerging markets need to stay robust to offset weak western demand, with consumption in the U.S., for example, falling 22% in the second quarter. China accounted for 6% of total global demand in 2000. That number has now surged to 18% in 2010. Grubb even estimates that China could have imported more than 260 tons by April, surpassing its imports for all of 2010. "This remarkable shift in the global demand balance has come about as the combined forces of growing wealth, deregulation, increased access and also heightened economic concerns have compelled consumers to act on their deep affinity for gold," said the World Gold Council. "India and China are extremely important in terms of gold demand currently," says Grubb who believes that this strong consumption is not just a short term phenomenon. The two things that can derail this crucial demand support is a loss of wealth or rising interest rates. "India is wealth sensitive rather than interest rate sensitive" whereas China is the opposite, says Grubb.
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