- Expand Customer Base: New customer additions are a top priority in 2011. The Company believes that due to the high number of repeat purchases made by existing customers, an expanded base will create long-term value. To that end, the Company has extended its reach on the internet beyond its www.vitacost.com website and is now selling products through online marketplaces and testing new marketing vehicles such as daily deal sites and offline magazines. In the second quarter of 2011, the Company added 157,200 new customers, bringing total active customers to 1.2 million at June 30, 2011, up 10.2% year-over-year.
- Expand Product Offerings: The Company has increased the number of new proprietary product launches in 2011 from 100 previously announced to a new goal of 150 by year-end. An estimated 135 of these are scheduled to be launched under the Vitacost VMHS label. Year-to-date, the Company has launched approximately 88 new proprietary products, 40 of which were launched in the second quarter of 2011. On the third-party side, the Company added 2,165 new SKUs in the second quarter of 2011, with 1,056 new products in its core VMHS category. The Company also continues to focus on faster growing categories such as personal care, sports nutrition and food.
- The Vitacost Brand: The process of converting the NSI proprietary product line over to the new Vitacost label continued in the second quarter of 2011 with the majority of products on track to be converted over by year-end.
- Elimination of Virtual Inventory: During the second quarter of 2011, the Company completed the process of bringing more than 12,000 former virtual inventory SKUs in-house. Sales of these products have accelerated, increasing over 170% on a monthly basis since the date of transition.
Reported gross profit was $14.5 million, in the second quarter of 2011, up 3.6% year-over-year. Included in the second quarter of 2011 was a $0.5 million credit from the Company’s shipping provider. Excluding this amount, gross profit increased 0.4% year-over-year, with gross margin of 21.3% in the second quarter of 2011 compared to 25.9% in the second quarter of 2010. Third-party sales accounted for 74.7% of total product sales in the second quarter of 2011 compared to 70.0% in the second quarter of 2010. Gross margin declined sequentially from the 24.1% reported in the first quarter of 2011 due to increased product promotions and decreased margins on freight as ‘free shipping’ was offered for two months in the first quarter of 2011 compared to a full three month period in the second quarter. Product mix remained relatively consistent with the first quarter and did not have a material impact on the sequential change in gross margin. Going forward, the Company expects to see a similar product mix, as third-party product offerings continue to outpace new proprietary product launches and due to a continuation of higher third-party product growth rates. ‘Free shipping’ and other promotional offers are expected to continue for the remainder of 2011.Fulfillment expense was $5.1 million in the second quarter of 2011 compared to $4.4 million in the same period last year. As a percent of sales, fulfillment expense decreased 40 basis points year-over-year to 7.7% compared to 8.1% in the same period last year. The year-over-year decrease on a percentage basis was due to operating duplicate distribution centers in Las Vegas in the early part of the year ago quarter to ensure there were no disruptions to service levels as the Company transitioned over to its new Las Vegas facility. Fulfillment expense as a percentage of sales was flat sequentially with the first quarter of 2011. The Company continues to focus on reducing special handling and packaging costs and is improving efficiencies at its distribution centers with total labor costs flat with first quarter levels despite increased sales volume. The Company expects to see improvement in fulfillment expense by the end of the year.
For the second quarter of 2011, sales and marketing expense increased to $5.2 million from $5.1 million for the second quarter of 2010. While driving a 22.1% year-over-year increase in sales, sales and marketing expense as a percentage of sales decreased to 7.9% for the second quarter of 2011 from 9.5% in the second quarter of 2010 due to improved advertising efficiency. Savings from decreased spending on catalogs more than offset increases in internet advertising and decreased levels of co-op revenue. Sales and marketing expense also increased $0.1 million from the first quarter of 2011 but decreased as a percentage of sales from the 8.1% reported in the March quarter. The Company expects spending on catalogs to continue to be down for the remainder of 2011 as savings are reinvested in online and other media to further increase the focus of the business around serving online customers.Total reported general and administrative expense was $7.8 million, up $1.4 million from the $6.4 million reported in the second quarter of 2010. Included in the second quarter of 2011 were $1.1 million in expenses primarily related to the Strategic Review and the Company’s Equity Capitalization issue. Included in the year ago quarter were $1.4 million in expenses associated with the proxy solicitation. The Company expects these charges to decrease going forward as the Board of Directors concluded the Strategic Review in June 2011 and the Company has made significant progress in rectifying its Equity Capitalization issue. Excluding the expenses mentioned above in both quarters, general and administrative expense was $6.7 million in the second quarter of 2011, up $1.6 million compared to $5.1 million in the second quarter of 2010. The year-over-year increase was primarily due to increased employee expenses of $1.3 million and increased credit card fees of $0.2 million due to higher sales. Increased payroll expenses were due to additional hires in critical areas such as IT, Finance and Business Intelligence. However, general and administrative expenses declined $0.2 million sequentially from the $6.9 million reported in the first quarter of 2011, excluding $0.6 million in expenses in the first quarter associated with the Equity Capitalization issue and the Strategic Review. The sequential decline was primarily attributable to decreased bad debt expense and credit card charge backs.
The Company reported an operating loss of $3.7 million for the second quarter of 2011 compared to an operating loss of $2.0 million in the same period a year ago. For the second quarter of 2011, the Company reported $44,048 in tax expense, compared to a tax benefit of $692,060 in the second quarter of 2010. During the second quarter of 2011, the Company recorded an additional $1.4 million valuation allowance on its deferred tax assets.For the second quarter of 2011, the Company reported a net loss of $3.7 million or ($0.13) per share calculated on a weighted average basic share count of 27.8 million shares compared to a net loss of $1.4 million or ($0.05) per share for the second quarter of 2010 calculated on a weighted average basic share count of 27.7 million shares outstanding. The Company is using basic shares outstanding in the second quarter of 2011 and second quarter of 2010 calculations as the inclusion of common stock equivalents in the calculation during both quarters was anti-dilutive. Excluding the expenses previously mentioned in the discussion on gross profit and general and administrative expense, earnings per share were ($0.11) in the second quarter of 2011 compared to ($0.02) per share in the second quarter of 2010. Excluding the expenses previously mentioned in the discussion on gross profit and general and administrative expenses, adjusted EBITDA (earnings before interest, taxes, depreciation, amortization and related non-cash compensation expense) for the second quarter of 2011 was ($1.2) million, compared to $0.9 million in the previous year. Balance Sheet/Cash Flow Highlights The Company had cash, cash equivalents, and securities available for sale of $16.3 million as of June 30, 2011 compared to $19.7 million as of March 31, 2011 and compared to $22.9 million as of December 31, 2010. The Company has revised its December 31, 2010 and its March 31, 2011 cash and cash equivalents balances to include outstanding checks as opposed to classifying them as a component of accounts payable. The effect of this revision on the Company's consolidated balance sheets was to decrease cash and cash equivalents and accounts payable at December 31, 2010 and March 31, 2011 by approximately $2.6 million and $3.6 million, respectively. The effect of the revision on the Company’s consolidated statements of cash flows was to decrease (increase) net cash provided by (used in) operating activities by $2.6 million and ($0.9 million) for the year ended December 31, 2010 and the three months ended March 31, 2011, respectively. This revision, which the Company has concluded is not material, and which will be made prospectively, does not impact the Company’s operating (loss) income, net (loss) income, or working capital for any prior period.
Cash balances declined in the quarter primarily as a result of the $3.5 million Derivative Settlement payment previously disclosed in a press release dated May 27, 2011. The Company reported accounts receivable of $1.5 million and inventory of $31.9 million compared to balances of $1.3 million and $28.5 million, respectively as of March 31, 2011 and compared to balances of $0.4 million and $29.8 million, respectively as of December 31, 2010. Cash flow from operations for the six months ended June 30, 2011 was a use of $4.4 million compared to a source of $7.4 million in the prior year six month period. The current year period reflects the $3.5 million Derivative Settlement payment mentioned above.E-Commerce Metrics A copy of historical e-commerce metrics is available on the Company's website at http://investor.vitacost.com/events.cfm. Conference Call Information The Company will host a conference call to discuss these results and will provide additional comments and details at that time. Participating on the call will be Jeff Horowitz, the Company’s Chief Executive Officer, and Steve Markert, interim Chief Financial Officer. The conference call is scheduled to begin at 10:00 a.m. EDT on August 9, 2011. The call will be broadcast live over the internet hosted on the Investor Relations section of Vitacost.com's website at http://investor.vitacost.com/events.cfm, and will be archived online through August 31, 2011. In addition, you may dial 877-407-0784 to listen to the live broadcast. A telephonic playback will be available from 1:00 p.m. EDT, August 9, 2011, through August 31, 2011. Participants can dial 877-870-5176 to hear the playback. The pass code is 376432. About Vitacost.com, Inc. Vitacost.com, Inc. (NASDAQ:VITC) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest product selection of healthy living products, while providing superior customer service and timely and accurate delivery. Forward-Looking Statements Except for historical information contained herein, the statements in this release are forward looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made herein, which include statements regarding the Company’s future growth prospects, future financial performance, expectations regarding improvements in fulfillment expenses, promotional and product introduction plans, plans to increase brand awareness, sales expectations, international expansion plans, expectations regarding advertising expenditures, customer acquisition strategy and expectations regarding the pace of customer growth, plans to launch new SKUs and plans to move virtual inventory in-house to accelerate order fulfillment and delivery time, involve known and unknown risks and uncertainties, which may cause the Company’s actual results in current or future periods to differ materially from those anticipated or projected herein. Those risks and uncertainties include, among other things, the current global economic downturn or recession; difficulty expanding the Company’s manufacturing and distribution facilities; significant competition in the Company’s industry; unfavorable publicity or consumer perception of the Company’s products on the internet; the incurrence of material product liability and product recall costs; inability to defend intellectual property claims; costs of compliance and the Company’s failure to comply with government regulations; the Company’s failure to keep pace with the demands of customers for new products; disruptions in the Company’s manufacturing system, including information technology systems, or losses of manufacturing certifications; or the lack of long-term experience with human consumption of some of the Company’s products with innovative ingredients. Those and other risks are more fully described in the Company’s filings with the Securities and Exchange Commission, including the Company’s Form 10-K for the full year ended December 31, 2010 and the Company’s Form 10-Q for the quarter ended March 31, 2011.
Non-GAAP MeasuresTo supplement the consolidated financial statements presented in accordance with GAAP, Vitacost.com uses the non-GAAP measure of adjusted EBITDA, defined as earnings before interest, taxes, depreciation, and amortization of intangible assets. To adjust for the impact of certain matters in 2010 and 2011, the Company has further adjusted the EBITDA calculation to exclude the impact of stock-based compensation expense and expenses from certain legal actions, settlements and related costs, severance costs, and certain other charges and credits. These non-GAAP measures are provided to enhance the user’s overall understanding of the Company’s current financial performance. Management believes that adjusted EBITDA provides useful information to the Company and to investors by excluding certain items that may not be indicative of the Company’s core operating results. However, adjusted EBITDA should not be considered in isolation, or as a substitute for, or as superior to, net income/loss, cash flows, or other consolidated income/loss or cash flow data prepared in accordance with GAAP, or as a measure of the Company’s profitability or liquidity. Although adjusted EBITDA is frequently used as a measure of operating performance, it is not necessarily comparable to other similarly titled captions of other companies due to differences in methods of calculation. Operating income (loss) is the closest financial measure prepared by the Company in accordance with GAAP in terms of comparability to adjusted EBITDA. Attached at the end of this release is a reconciliation of reported operating income (loss) determined under GAAP to the presentation of adjusted EBITDA. VITACOST.COM, INC. BALANCE SHEET
|Consolidated Balance Sheets|
|June 30, 2011 and December 31, 2010|
|June 30, 2011|
|Assets||(unaudited)||December 31, 2010|
|Cash and cash equivalents||$||16,282,051||$||11,951,643|
|Securities available for sale||-||10,912,392|
|Deferred income taxes||-||-|
|Total current assets||54,518,380||59,133,627|
|Property and equipment, net||36,922,325||38,011,314|
|Intangible assets, net||2,698||4,946|
|Deferred tax asset||-||-|
|Liability and Stockholders' Equity|
|Line of credit||$||-||$||-|
|Current maturities of notes payable||-||58,888|
|Current maturities of capital lease obligations||-||-|
|Income taxes payable||-||-|
|Total current liabilities||36,717,163||36,757,102|
|Notes payable, less current maturities||-||-|
|Interest rate swap liability||-||-|
|Deferred tax liability||547,678||521,389|
|Commitments and Contingencies|
|Preferred stock, par value $.00001 per share; authorized 25,000,000; no shares issued and outstanding at June 30, 2011, and December 31, 2010, respectively|
|Common stock, par value $.00001 per share; authorized 100,000,000; 27,790,953, and 27,780,453 shares issued and outstanding at June 30, 2011, and December 31, 2010, respectively||278||278|
|Additional paid-in capital||75,196,017||74,829,972|
|Accumulated other comprehensive loss||-||(20,207||)|
|Retained earnings/(Accumulated Deficit)||(18,546,479||)||(12,624,339||)|
|Total stockholders' equity||56,649,816||62,185,704|
|Total liabilities and stockholders' equity||$||93,914,657||$||99,464,195|
|Income Statement ($ in 000s)|
|June 30, 2011||June 30, 2010|
|Cost of Goods Sold||51,418.6||(454.0||)||51,872.6||39,983.1||39,983.1|
|Sales & Marketing||5,236.9||5,236.9||5,131.0||5,131.0|
|General & Administrative||7,807.5||1,116.7||6,690.8||6,443.0||1,358.5||5,084.4|
|Total Operating Expenses||18,139.2||17,022.5||15,968.8||14,610.3|
|Other Income (Expense)||3.5||3.5||4.5||4.5|
|Income (loss) before taxes||(3,655.6||)||(2,992.9||)||(2,113.3||)||(754.8||)|
|Income tax (expense) benefit||(44.0||)||-||(44.0||)||692.1||444.9||247.2|
|Net Income (loss)||($3,699.6||)||($3,037.0||)||($1,421.3||)||($507.6||)|
|Basic Shares Outstanding||27,790.5||27,790.5||27,730.7||27,730.7|
|Fully Diluted Shares Outstanding*||27,790.5||27,790.5||27,730.7||27,730.7|
|*The inclusion of common stock equivalents in the calculation of diluted earnings per share during the periods was anti-dilutive.|
|Vitacost.com - Revenue by Product Line ($ in 000s)|
|Three Months Ended|
|June 30, 2011|
|Third-party product (1)||$||47,807||$||35,203||$||12,604||35.8||%|
|(1)||Third-party product sales include advertising and fees earned from affiliate programs of $99 in 2Q11 and $186,181 in 2Q10.|
|Six Months Ended|
|June 30, 2011|
|Third-party product (1)||$||93,101||$||72,351||$||20,750||28.7||%|
|(1)||Third-party product sales include advertising and fees earned from affiliate programs of $724 for the six months ended June 30, 2011 and were $529,326 for the six months ended June 30, 2010.|
To supplement the consolidated financial statements presented in accordance with GAAP, Vitacost.com uses the non-GAAP measure of adjusted EBITDA, defined as earnings before interest, taxes, depreciation, and amortization of intangible assets. To adjust for the impact of certain matters in 2010 and 2011, the Company has further adjusted the EBITDA calculation to exclude the impact of stock-based compensation expense and expenses from certain legal actions, settlements and related costs, severance costs, and certain other charges and credits. These non-GAAP measures are provided to enhance the user’s overall understanding of the Company’s current financial performance. Management believes that adjusted EBITDA provides useful information to the Company and to investors by excluding certain items that may not be indicative of the Company’s core operating results. However, adjusted EBITDA should not be considered in isolation, or as a substitute for, or as superior to, net income/loss, cash flows, or other consolidated income/loss or cash flow data prepared in accordance with GAAP, or as a measure of the Company’s profitability or liquidity. Although adjusted EBITDA is frequently used as a measure of operating performance, it is not necessarily comparable to other similarly titled captions of other companies due to differences in methods of calculation. Operating income (loss) is the closest financial measure prepared by the Company in accordance with GAAP in terms of comparability to adjusted EBITDA. Below is a reconciliation of reported operating income (loss) determined under GAAP to the presentation of adjusted EBITDA.
|Adjusted EBITDA Calculation ($ in 000s)|
|Reported operating (loss) income||(3,666.5||)||(2,000.0||)|
|Depreciation and amortization||1,533.2||1,322.8|
|Stock-Based Compensation Expense||243.3||193.0|
|- Credit from shipping provider||(454.0||)|
|- Additional proxy/legal/consulting expenses||1,116.7||1,358.5|