PORTLAND, Maine (MainStreet) -- Sixteen years ago, Rob Tod was traveling to any place with a tap handle to convince bartenders and managers that the cloudy, yellow concoction he was pouring for them was a drinkable beer. Consensus was he was nuts.Today, that cloudy, clover-and-citrus-flavored brew makes up 70% of annual production at Portland-based Allagash Brewery, and his Allagash White flagship beer is just one of many Belgian-style witbiers on the U.S. market. It's permeated mainstream America's kegs and coolers in the form of MolsonCoors' ( TAP) Blue Moon, Anheuser-Busch InBev's ( BUD) Shock Top and Boston Beer's ( SAM) Samuel Adams White. It's serious business for craft and corporate beer alike this summer, but Tod says it was as foreign to most Americans as Flemish when he founded Allagash in 1994.
|Beer giants such as Anheuser-Busch and MolsonCoors share craft's love of wheat beer, including the Ipswich, Mass.-based Clown Shoes label.|
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