NEW YORK ( TheStreet) -- Valassis Communications (NYSE: VCI) is trading at unusually high volume Thursday with 2.5 million shares changing hands. It is currently at four times its average daily volume and trading down $2.53 (-8.5%) at $27.27 as of 2:31 p.m. ET. Valassis has a market cap of $1.5 billion and is part of the services sector and media industry. Shares are down 7.9% year to date as of the close of trading on Wednesday. Valassis Communications, Inc., together with its subsidiaries, operates as a media and marketing services company primarily in the United States. The company operates in four segments: Shared Mail; Neighborhood Targeted; Free-standing Inserts; and International, Digital Media, and Services. The company has a P/E ratio of 19.5, above the average media industry P/E ratio of 18.8 and above the S&P 500 P/E ratio of 17.7. TheStreet Ratings rates Valassis as a hold. The company's strengths can be seen in multiple areas, such as its increase in stock price during the past year and notable return on equity. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, poor profit margins and weak operating cash flow. You can view the full Valassis Ratings Report. See all heavy volume stocks in our stocks moving on unusual volume list or get investment ideas from our investment research center. Interested in other stocks that are falling on unusually high volume? Get free SMS text alerts sent to you when the action happens by texting HVDOWN to 95370 or select from multiple alert options.