57th Street General Acquisition Corp., Owner Of Crumbs Holdings LLC, To Announce Second Quarter 2011 Results On August 11, 2011

57th Street General Acquisition Corp. (the “Company”) (NASDAQ: CRMB), owner of Crumbs Holdings LLC (“Crumbs”), a national neighborhood bakery and the largest U.S.-based retailer of cupcakes, today announced that it will release second quarter 2011 financial results on Thursday, August 11, 2011 after the market close. A conference call will follow at 5:00 PM ET and will be webcast live from the investor relations portion of the Company’s website at crumbs.com. Hosting the call will be Jason Bauer, Co-Founder of Crumbs and CEO and President of the Company, and Chuck Ireland, Chief Financial Officer and EVP of Finance & Treasurer.

The conference call can be accessed live over the phone by dialing 877-857-6177 or for international callers by dialing 719-325-4901. A replay will be available one hour after the call and can be accessed by dialing 877-870-5176 or 858-384-5517 for international callers; the password is 4679497. The replay will be available until August 31, 2011.

About the Company and Crumbs Holdings LLC

The Company was formed in Delaware in October 2009 and acquired its interest in its subsidiary, Crumbs Holdings LLC, in May 2011. The first Crumbs bake shop opened its doors in March 2003 on the Upper West Side of Manhattan by co-founders Mia & Jason Bauer. The design of Crumbs Bake Shops is inspired by old-time neighborhood bakeries, creating a warm and friendly environment with wall-to-wall treats. Recently ranked the largest retailer of cupcakes nationwide and one of Inc. Magazine’s 10 Breakout Companies of 2010, Crumbs currently has 35 locations, including 25 locations in the New York Metro area, six locations on the West Coast, two locations in Washington, D.C., one location in Virginia and one location in Chicago. The specialty of the house is cupcakes; however, the menu also includes an irresistible blend of comfort-oriented classics and elegant baked goods. There are more than 60 varieties of cupcakes baked fresh daily with a new cupcake of the week debuting each Monday.

Copyright Business Wire 2010

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