BOCA RATON, Fla., July 18, 2011 /PRNewswire/ -- VirtualWorks™ Group, the pioneer in content virtualization solutions for tackling data sprawl, today unveiled the first phase of its PartnerWorks™ alliance program, designed for channel partners including distributors and value-added resellers. The PartnerWorks alliance program, which will be rolled out in phases, will equip a global network of channel partners, technology partners and software developers with best-practice information, resources and tools to expand and promote the market for content virtualization solutions that optimize the value of information for organizations. The company today also announced it has signed its first distribution agreement with Lifeboat Distribution, an international specialty software distributor for virtualization and other technically sophisticated products. Under the agreement, Lifeboat will distribute VirtualWorks' content virtualization software in North America. The first phase of the PartnerWorks program being introduced today arms resellers and distributors with product information, training and technical resources to successfully sell and support VirtualWorks' content virtualization solutions. The program includes two levels of participation, Premier or Registered, based upon the reseller's technical expertise, sales volume and overall commitment to VirtualWorks. The company is now actively recruiting value-added resellers into the PartnerWorks program ahead of its product launch, scheduled for later this summer. "There is a strong market opportunity to address the growing issue of data sprawl that is reducing employee productivity in organizations of all sizes. It's a big problem that requires a strong ecosystem of partners to solve," said Edward Iacobucci, chairman and CEO of VirtualWorks. "We have done most of the heavy lifting by developing pre-integrated, plug-and-play products that are designed for VARs to create value around in partnership with VirtualWorks and others. We make it easy to customize solutions that are fast to deploy and generate both near-term and recurring revenues for VARs." The PartnerWorks Premier channel program is designed to establish a select group of value-added resellers that make a strategic commitment to VirtualWorks' content virtualization solutions. In return, VirtualWorks will reward members with higher levels of marketing, sales and technical assistance. Major program benefits include: 1) deal registration with added margin; 2) sales leads and account management; and 3) customized marketing programs. The authorization fee for the PartnerWorks Premier channel program is $1,495. Registered partners that participate in the entry level of the PartnerWorks channel program are authorized by distribution partners to add VirtualWorks' content virtualization solutions to product portfolios and can participate in free product training. This program level includes basic training, marketing and technical support. There is no authorization fee for participating in the PartnerWorks Registered channel program.