NEW YORK, July 15, 2011 /PRNewswire/ -- Tofutti Brands, Inc. (NYSE: TOF) today announced it has retained Rubenstein Public Relations (RPR), a full-service public relations agency. "We are excited to begin working with Rubenstein Public Relations," states David Mintz, founder, chairman and CEO of Tofutti Brands. "I am confident that the firm's creative media strategies will help us successfully launch a number of exciting new initiatives, and build further recognition for our brand." RPR will develop a measured program for Tofutti Brands that will produce consistent exposure and generate ongoing recognition for the company and its dairy-free products. "We look forward to collaborating with the Tofutti brand as it continues to introduce new products on a global basis," states Richard Rubenstein, President of Rubenstein Public Relations. About Tofutti Brands, Inc.: Founded in 1981 by restaurant owner David Mintz, Tofutti Brands, Inc. develops and distributes a complete line of dairy-free products. The company sells more than 80 milk-free foods including frozen desserts, cheese products and prepared dishes. Available throughout the United States and in more than 30 countries, Tofutti Brands answers the call of millions of people who are allergic to dairy, as well as those who choose a healthy, dairy-free, cholesterol-free lifestyle. Tofutti's product line includes dairy-free ice cream in pints such as Vanilla Almond Bark® and Better Pecan®, Tofutti Cutie® sandwiches, stick novelties such as Chocolate Fudge Treats and Marry Me Bars®, and Yours Truly Cones®. Tofutti also has an array of prepared foods including Pizza Pizzaz® and Mintz's Blintzes®, and milk-free cheeses such as Better Than Cream Cheese®, Sour Supreme® and Veggie Cheese Slices. For more information, visit www.tofutti.com. About Rubenstein Public Relations: Rubenstein Public Relations (RPR) is a full-service public relations agency that has put the power of publicity to work for its clients for more than 20 years. Based in New York City, RPR is staffed by media experts who achieve high-visibility media coverage for clients, and senior industry professionals who bring a unique "insider's view" approach to public relations and corporate communications. A trusted public relations counselor, RPR specializes in luxury brands, high-end real estate, consumer products, sustainable products and technology, non-profit companies, financial services, technology and entertainment. For more information, visit www.rubensteinpr.com. SOURCE Tofutti Brands, Inc.