By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Thursday, July 14, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Kior (KIOR) Peterson Stuart L BO 48,938 $734,148
Carters (CRI) Berkshire Partners BO 21,616 $673,950
Red Lion Hotels (RLH) Columbia Pacific Opportunity Fund L P BO 11,700 $92,782
Syntroleum (SYNM) Albe Alvin R Jr DIR 30,000 $41,910
Methode Electronics (MEI) Duda Donald W CEO,DIR 2,267 $29,358
Bonds.Com (BDCG) Jameson George P DIR 375,000 $26,250
Syntroleum (SYNM) Bumstead Frank DIR 17,476 $24,117
Methode Electronics (MEI) Tsoumas Ronald L G CT,TR 1,599 $19,348
Methode Electronics (MEI) Koman Douglas A CFO 1,263 $16,785
Terex (TEX) Friesen Douglas R VP 350 $9,374
Google (GOOG) Page Lawrence CEO,DIR
27,778 $14,852,026
Clean Diesel Technologies (CDTI) Marxe Austin W & Greenhouse David M BO 258,120 $1,788,717
Stryker (SYK) Stryker Ronda E DIR 18,000 $1,069,346
Higher One Holdings (ONE) Lasater Miles COO 46,059 $922,058
Intermec (IN) Unitrin Inc BO 80,858 $891,375
Dolby Laboratories (DLB) Dolby Ray BO 20,000 $833,276
United Continental (UAL) Tilton Glenn F DIR 31,884 $696,665
Royal Gold (RGLD) Dempsey Stanley DIR 5,000 $303,750
Gap (GPS) Raggio Stanley P VP 15,000 $281,724
American Greetings (AM) Goulder Michael VP 9,541 $221,828

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.