Specialty retailers, where there is a strong product-and-service bundle and the service is the big difference, are another form of establishment that won't soon be relegated to Web-only. Bridal gowns and men's suits, "where trying it on matters and the service of alteration matters," Lobaugh says, are two examples of specialty apparel retailer. Another example: Jimmy Au's for Men 5'8'' and Under labels itself as the only short men's designer in the U.S. The store began by targeting jockeys and now caters to height-challenged men in entertainment and Hollywood. "You have to gather good information about your customers and build a relationship," Alan Au says. "I know what most of my customers do for a living. I know their spouse's names."