By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Wednesday, July 13, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Blyth (BTH) Goergen Robert B CB,CEO
DIR,BO
400,000 $20,916,000
Kraton Performance Polymers (KRA) GMT Capital BO 18,800 $742,976
Unify (UNFY) Blueline Catalyst Fund DIR,BO 62,251 $122,237
Syntroleum (SYNM) Rosene Robert B Jr DIR 50,000 $69,300
Nuveen Diversified Commodity Fund (CFD) Schneider William J TT 1,900 $49,685
Syntroleum (SYNM) Jacobs P Anthony DIR 30,000 $41,385
Navarre (NAVR) Becker Drapkin Management BO 19,700 $37,627
Syntroleum (SYNM) Seward James R DIR 25,000 $34,300
First Connecticut Bancorp (FBNK) Patrick John J Jr CB,PR
CEO,DIR
2,866 $31,928
Bassett Furniture (BSET) Spilman Robert H Jr PR,CEO
DIR
3,000 $24,261
Source: www.InsiderInsights.com
Mastercard (MA) Mastercard Foundation BO 14,840 $4,565,012
Coffee Holding (JVA) Gordon Andrew PR,CEO
DIR,BO
140,000 $3,371,568
Coffee Holding (JVA) Gordon David VP,DIR
BO
140,000 $3,364,000
Apollo Group (APOL) Sperling John G CB,DIR 42,900 $2,058,651
AMN Healthcare (AHS) Goldman Sachs Group BO 46,278 $380,071
Global Geophysical (GGS) Fleure Thomas J VP,TO 20,000 $340,800
AAR Corp (AIR) Poulton Richard J VP,CFO
TR
6,500 $196,645
Greenbrier Companies (GBX) Stuckey Timothy A PR 9,150 $194,985
Material Sciences (MASC) Hohmann Frank L III DIR,BO 17,900 $148,160
Reading International (RDI) Cuban Mark BO 31,747 $133,811
Source: www.InsiderInsights.com

Key to Titles:A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.