Krispy Kreme Doughnuts

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

One stock that's seen some huge insider buying is Krispy Kreme Doughnuts ( KKD), which operates as a branded retailer and wholesaler of doughnuts, complementary beverages and treats, and packaged sweets. Insiders are paying up to own stock here since shares of KKD are up over 34% so far in 2011.

This company has a current market cap of $633 million and an enterprise value of $643 million. The stock isn't cheap, trading at a trailing price-to-earnings of 51 and a forward price-to-earnings of 22. Krispy Kreme recently announced that it's taking steps to expand its menu to include healthier choices, in addition to its popular donuts. This move could provide a boost to earnings in the coming quarters since the current consumer trend is towards healthier foods.

A beneficial owner just bought 243,181 shares, or $2.4 million worth of stock, at $9.69 to $9.80 per share.

From a technical standpoint, shares of KKD recently ran into some big overhead resistance at around $10.08 a share. The stock has now traded below some short-term support at $9.40 a share. The next major support level sits at $8.73 a share, and if that level is broken, then look for a test of $8.11 to $8 a share, which is a major consolidation support zone.

If you're looking to buy this stock, I would wait to see if it trades down toward the 50-day moving average at around $8 a share. If that level can hold, then look to scoop up some shares with a tight stop just below that level in case KKD wants to fill a previous gap, which would take the stock back toward $6.30 a share.

It's worth noting that KKD has a reasonable short interest of 6.4% of the tradable float. The short-sellers might be back in control of the stock right now since the chart pattern of higher lows has been broken with the recent break below $9.40 a share.

>>Practice your stock trading strategies and win cash in our stock game.

If you liked this article you might like

5 Brands Cashing In on the Solar Eclipse

Krispy Kreme, Hershey's Collaborating to Satisfy a Craving You 'Never Knew You Had'

Shaquille O'Neal Joins the Krispy Kreme Team

Shake Shack Shares Too Pricey to Bite Into

Forget Frosé! We Took the Recipe One Step Further