By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Wednesday, July 06, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Valhi (VHI) Simmons Harold C CB,DIR
51,100 $2,676,107
Contango (CTGO) Gillen Donald BO 9,414 $124,173
Sigma Designs (SIGM) Tsai Lung C DIR 11,303 $89,239
Red Lion Hotels (RLH) Columbia Pacific Opp Fund BO 10,718 $85,479
Pioneer Floating Rate Trust (PHD) West Stephen TT 5,000 $69,650
Rockwell Medical Technologies (RMTI) Hagelstein David A BO 4,000 $52,445
Delias (DLIA) Killough Walter CEO,DIR 25,000 $40,000
Methode Electronics (MEI) Shelton Paul G DIR 2,150 $23,435
EQT Corp (EQT) Cary A Bray Jr DIR 355 $18,645
EQT Corp (EQT) Rohr James E DIR 346 $18,172
Guess (GES) Marciano Maurice CB,DIR
600,000 $25,673,500
Lululemon Athletica (LULU) Wilson Dennis J DIR,BO 200,000 $22,926,908
Breitburn Energy Partners (BBEP) Quicksilver Resources BO 600,000 $11,868,000
Mastercard (MA) Mastercard Foundation BO 14,840 $4,670,213
Texas Roadhouse (TXRH) Taylor Wayne Kent CB,DIR
230,115 $4,133,616
United Therapeutics (UTHR) Lilly Eli BO 49,103 $2,700,174
Middleby (MIDD) Bassoul Selim A CEO,CB
26,456 $2,546,390
PVH Corp (PVH) Gehring Fred CEO 28,889 $1,917,715
Rackspace Hosting (RAX) Moe Palmer L DIR 30,000 $1,341,683
OCZ Technology (OCZ) Petersen Ryan PR,CEO
150,000 $1,215,000

Key to Titles:A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.