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NEW YORK ( TheStreet) -- World Acceptance Corporation (Nasdaq: WRLD) hit a new 52-week high Thursday as it is currently trading at $68.96, above its previous 52-week high of $68.90 with 55,118 shares traded as of 10:30 a.m. ET. Average volume has been 196,900 shares over the past 30 days. World Acceptance has a market cap of $1 billion and is part of the financial sector and financial services industry. Shares are up 27.6% year to date as of the close of trading on Wednesday. World Acceptance Corporation engages in small-loan consumer finance business. It offers short-term small loans, medium-term larger loans, related credit insurance, and ancillary products and services, as well as loans standardized by amount and maturity. The company has a P/E ratio of 12, equal to the average financial services industry P/E ratio and below the S&P 500 P/E ratio of 17.7.