The fast-food chain will also outfit its stores with TV screens airing programs from Restaurant Entertainment Network, a content providing service already employed by Denny's ( DENN), Arby's, Wendy's ( WEN), Carl's Jr and Hardee's, according to a report in The Independent. Programs will feature content on music, lifestyle, entertainment and sports. Taco Bell's announcements come as the Mexican-style restaurant operator looks to attract more customers and boost diners' in-store experiences.
McDonald's already offers free Wi-Fi to its customers in the U.S. Last year Starbucks began offering unlimited free Wi-Fi to its customers after previously requiring people to sign in with an account and password, and limiting free internet service to two hours per day.
Other restaurant operators to offer on-screen entertainment to diners include DineEquity's ( DIN) Applebee's, Brinker International's ( EAT) Chili's and Chanticleer Holdings' ( CCLR) Hooters. Yum shares were 0.5% lower at $56.34 Wednesday morning. -- Written by Miriam Marcus Reimer in New York. >To contact the writer of this article, click here: Miriam Reimer. >To follow the writer on Twitter, go to http://twitter.com/miriamsmarket. >To submit a news tip, send an email to: email@example.com.
>>See our new stock quote page. Get more stock ideas and investing advice on our sister site, Stockpickr.com.