AMARILLO, Texas, July 5, 2011 /PRNewswire/ -- Hastings Entertainment, Inc. (NASDAQ: HAST), a leading multimedia entertainment retailer, has announced its plans for chain-wide midnight release parties for New York Times Bestselling Author George R.R. Martin's new book A Dance With Dragons. Fans are encouraged to join their local Hastings for a midnight release party on Monday, July 11, 2011. Festivities for the night will begin at 9:00 P.M. and will end after the book goes on sale at Midnight. A Dance With Dragons, the fifth installment in the acclaimed A Song of Ice and Fire series, will be on sale for $18.99. Fans enjoying the festivities and awaiting the release of the book will be able to take advantage of special promotions and activities including giveaways, prizes, 30% off used video games and CDs, 50% off select Blu-ray movies, 25% off used graphic novels and manga, and 50% off Hardback Coffee Cafe Drinks (where available). Select George R.R. Martin paperback books will also be on sale for $5 and $10. Customers attending the midnight release party will be able to purchase other new releases, available at midnight, including Of Thee I Zing: America's Cultural Decline from Muffin Tops to Body Shots by Laura Ingraham, Dragon's Oath by P.C. Cast and Kristin Cast, NCAA Football 12, available for Sony Playstation 3 and Microsoft XBOX 360, and The Lincoln Lawyer, available on DVD and Blu-ray. To find out more about the A Dance With Dragons midnight release party in your area, visit or contact your local Hastings superstore our visit us online at www.goHastings.com. About Hastings Founded in 1968, Hastings Entertainment, Inc. is a leading multimedia entertainment retailer that combines the sale of new and used books, videos, video games and CDs, as well as trends and consumer electronics merchandise, with the rental of videos and video games in a superstore format. We currently operate 145 superstores, averaging approximately 24,000 square feet, primarily in medium-sized markets throughout the United States. We also operate a concept store, Sun Adventure Sports, in Amarillo, Texas. We operate www.goHastings.com, an e-commerce Internet web site that makes available to our customers new and used entertainment products and unique, contemporary gifts and toys. The site features exceptional product and pricing offers. The Investor Relations section of our web site contains press releases, a link to request financial and other literature and access our filings with the Securities and Exchange Commission. SOURCE Hastings Entertainment, Inc.