By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Friday, July 1, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Santa Fe Financial (SFEF) Intergroup BO 4,600 $87,400
Primus Guaranty (PRS) Second Curve Capital BO 10,000 $51,800
Valhi (VHI) Simmons Harold C CB,DIR
880 $43,340
Pure Bioscience (PURE) Barnhill Gregory Hurd DIR 50,000 $38,765
Contango Ore (CTGO) Gillen Donald BO 2,510 $32,613
Community Bank Shares (CBIN) Pfau Norman E Jr DIR 3,000 $30,000
Lincolnway Energy (Lincolnway) Johnson Richard Dean SEC,DIR 50 $29,000
Gasco Energy (GSX) Furbush Steven Dean DIR 75,000 $17,025
Pizza Inn (PZZI) Ellefson Nancy A VP,FO
5,000 $12,500
SY Bancorp (SYBT) Hillebrand James A PR,DIR 448 $10,295
Salesforce.Com (CRM) Ramsey Craig DIR 90,000 $13,239,972
Aegerion Pharmaceuticals (AEGR) Index Venture Associates BO 877,723 $12,822,392
United Therapeutics (UTHR) Lilly Eli BO 189,734 $10,255,386
Liberty Global (LBTYK) O Neill Shane PR 168,305 $7,015,441
Brown Forman (BFB) Bond Ina Brown BO 88,000 $6,499,275
Liberty Global (LBTYA) Fries Michael T PR,CEO
100,000 $4,403,050
Spirit Airlines (SAVE) Oaktree Holdings BO 256,513 $2,893,467
Unit Corp (UNT) George Kaiser Family Foundation BO 36,200 $2,208,725
Greektown Superholdings (GRKT) Brigade Leveraged Capital BO 12,876 $907,758
FMC Technologies (FTI) Potter Robert L VP 19,368 $829,725

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.