NEW YORK ( TheStreet Ratings) -- These days it is not enough for fund families to just come up with a novel sub-category of investment classification when launching a new exchange-traded fund. If that fund lands a memorable ticker symbol, the prospect for successfully keeping investor attention is enhanced. To qualify for a risk-adjusted return ranking with TheStreet Ratings, a new exchange-traded fund must trade for a full year. Of the 209 unrated exchange-traded funds with less than one year of history, the following 10 ETFs have the best ticker symbols.
10. IQ Global Agribusiness Small Cap Eq ETF ( CROP - Get Report) began trading on Mar. 22, 2011. The fund seeks investment results that correspond generally to the price and yield performance of its underlying index, the IQ Global Agribusiness Small Cap Index, which was created by Financial Development Holdco. The cream of the 'CROP' of tickers holds companies engaged in farming, livestock, agricultural machinery, supplies, chemicals, and biofuels. Top holdings include Tractor Supply ( TSCO - Get Report), Smithfield Foods ( SFD), and Toro ( TTC - Get Report).