IncrediMail Ltd. (Nasdaq:MAIL), a digital media company that builds downloadable personal productivity consumer products, today announced that it has officially launched PhotoJoy, a unique new product that helps users rediscover, share and enjoy their forgotten digital photographs.

PhotoJoy offers consumers constant enjoyment from their growing collections of digital photos. Instead of leaving digital photos unseen and forgotten, PhotoJoy automatically – without the need for searches or extensive click throughs - transforms the photos stored on a user’s computer or Facebook page into creative, animated collages and screensavers that bring cherished photos to life.

In addition to this new form of photo discovery, in the near future PhotoJoy will help users get more enjoyment, utility and value from their photo libraries by allowing them to share rediscovered photos via email or Facebook with one simple click of a button. PhotoJoy makes it easier to enjoy more personal photos more often – helping all of us smile more!

”Personal photos stored on the computer or in the cloud are rarely seen after their first usage, and often forgotten, by users. PhotoJoy was created to actually let users enjoy their photos, new and old, in a simple, fun and hassle-free way,” said Josef Mandelbaum, IncrediMail’s CEO. “Our consumer research determined that consumers over the age of 40, our target demographic, are looking for ways to simplify their time online and find it difficult to find and use their photos. PhotoJoy meets this need by making it easy to discover and share cherished memories.”

To date over 1,000,000 people have downloaded PhotoJoy and the consumer response has been extremely positive.

Mandelbaum concluded, “Extending the number of products in our portfolio is a key part of our long-term growth strategy. PhotoJoy is the first of a number of new products that will help us accomplish this goal.”

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