NEW YORK ( TheStreet) -- ValueVision Media (Nasdaq: VVTV) is trading at unusually high volume Friday with four million shares changing hands. It is currently at 7.8 times its average daily volume and trading down 26 cents (-3.2%) at $7.93 as of four p.m. ET. ValueVision Media has a market cap of $394.3 million and is part of the services sector and retail industry. Shares are up 34% year to date as of the close of trading on Thursday. ValueVision Media, Inc., a multi-media retailer, engages in marketing, selling, and distributing its products directly to consumers through various digital platforms. TheStreet Ratings rates ValueVision Media as a sell. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, weak operating cash flow and feeble growth in its earnings per share. You can view the full ValueVision Media Ratings Report. See all heavy volume stocks in our stocks moving on unusual volume list or get investment ideas from our investment research center. Interested in other stocks that are falling on unusually high volume? Get free SMS text alerts sent to you when the action happens by texting HVDOWN to 95370 or select from multiple alert options.