LEAP), a wireless communications carrier, offers digital wireless services in the U.S. under the Cricket brand. The company's offerings provide customers with unlimited access to wireless voice and data services for a flat rate, without the need for a fixed-term contract or a credit check. For the first quarter of 2011, the company reported net customer additions of 331,000 with average revenue per user (ARPU) improving 3.4% from the year-ago quarter. Total revenue for the quarter grew 14.1% to $779.9 million. The churn rate stood at 3.1% vs. 4.5% in the prior year's quarter. Meanwhile, voice churn rate recorded a decade-low 2.8% following upgrades to new data devices and adoption of new service plans. Leap continually engages in enhancing its phone lineups with the addition of new devices providing better customer satisfaction. The company recently added a Samsung Chrono to its feature phone lineup and a Samsung Indulge to its smartphone lineup. Of the 27 analysts covering the stock, 27% rate it a buy and 62% rate it a hold. On average, analysts surveyed by Bloomberg have a 12-month price target of $16.79, which is about 4.5% higher than the stock's recent levels.