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NEW YORK ( TheStreet) -- Deer Consumer Products (Nasdaq: DEER) hit a new 52-week low Friday as it is currently trading at $5.68, below its previous 52-week low of $6.12 with 321,123 shares traded as of 10:58 a.m. ET. Average volume has been 579,400 shares over the past 30 days. Deer Consumer has a market cap of $238.2 million and is part of the consumer goods sector and consumer durables industry. Shares are down 42.9% year to date as of the close of trading on Thursday. Deer Consumer Products, Inc., through its subsidiaries, engages in the design, manufacture, and sale of small home and kitchen electronic appliances. The company has a P/E ratio of 7.5, equal to the average consumer durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7.