dELiA*s, Inc. (NASDAQ: DLIA), a direct marketing and retail company comprised of two lifestyle brands primarily targeting teenage girls and young women, today announced that Dyan Jozwick has joined the Company as President, dELiA*s Brand, responsible for all dELiA*s Brand merchandise in its stores, catalog and website. Ms. Jozwick will report to the Company’s Chief Executive Officer, Walter Killough.

Mr. Killough commented, “Dyan is a dynamic, aggressive and accomplished merchant who will help us accelerate the changes we are making to our merchandising strategies. Her successful track record in the Juniors marketplace, ability to build and lead quality merchandising teams and her sourcing knowledge make her exceptionally well suited to our organization’s strategic direction. I look forward to partnering with Dyan as we continue to focus on improving productivity across all our channels.”

Ms. Jozwick has an extensive retail background in Juniors apparel and accessories with both specialty retail and department stores. She served as Chief Merchandising Officer for Wet Seal and held senior merchandising positions at Sears and Robinsons-May. Ms. Jozwick commented, “As Chief Merchandising Officer of Wet Seal, I helped to re-establish the brand as a successful and competitive teen retailer and I am excited to bring my experience and passion for the teen business to a brand with the potential of dELiA*s.”

About dELiA*s, Inc.

dELiA*s, Inc. is a direct marketing and retail company comprised of two lifestyle brands primarily targeting teenage girls and young women. Its brands – dELiA*s and Alloy – generate revenue by selling apparel, accessories, footwear and room furnishings to consumers through direct mail catalogs, websites, and dELiA*s mall-based specialty retail stores.

Forward-Looking Statements

This announcement may contain forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding our expectations and beliefs regarding our future results or performance. Because these statements apply to future events, they are subject to risks and uncertainties. When used in this announcement, the words “anticipate”, “believe”, “estimate”, “expect”, “expectation”, “should”, “would”, “project”, “plan”, “predict”, “intend” and similar expressions are intended to identify such forward-looking statements. Our actual results could differ materially from those projected in the forward-looking statements. Additionally, you should not consider past results to be an indication of our future performance. For a discussion of risk factors that may affect our results, see the “Risk Factors That May Affect Future Results” section of our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and quarterly reports on Form 10-Q. We do not intend to update any of the forward-looking statements after the date of this announcement to conform these statements to actual results, to changes in management's expectations or otherwise, except as may be required by law.

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