He specifically mentioned the Dunkin' Donuts brand of K-Cups -- single-serve pods used to brew a cup of coffee with the Keurig machines -- as a way Green Mountain is making gains towards deeper market share. "All aspects of the Dunkin' distribution deal appear to meet our prior expectations," Van Winkle noted. "Stores report strong early sales and each store merchandised the K-Cup prominently in a freestanding display."
Dunkin' Donuts stores in select markets like Maine already sell K-Cups, at $11.99 for a 14-count box, with distribution set to be in July for an August 1 launch across the rest of New England.
As part of its deal with Green Mountain, Starbucks will sell the Keurig machines in its stores and through specialty retailers as early as 2012. Starbucks expects the deal to generate around $1 billion. Green Mountain shares rose $3.29, or 4.3%, to $79.30 on Tuesday. -- Written by Miriam Marcus Reimer in New York. >To contact the writer of this article, click here: Miriam Reimer. >To follow the writer on Twitter, go to http://twitter.com/miriamsmarket. >To submit a news tip, send an email to: firstname.lastname@example.org.
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