Charter today announced that Hallmark Channel has been selected to serve as exclusive sponsor for Charter Media’s 2011 “Operation School Supplies” drive, an annual grass-roots back-to-school initiative taking place in most Charter service areas. “Operation School Supplies,” grew out of local programs instituted by Charter Media and became a national initiative seven years ago. “As the school year begins, many families find it difficult to include the extra costs of purchasing school supplies in an already stretched budget,“ said Jim Heneghan, President Charter Media. “’Operation School Supplies’ helps make certain that children can walk into the classroom with what they need. Having the support of Hallmark Channel this year is wonderful.” The 2011 collection of supplies gets underway July 15 and runs through September, during which time residents in Charter communities can make donations at Charter-Hallmark drop box locations at participating businesses. Charter will air commercials reminding residents to donate during the drive. “It is Hallmark Channel’s mission to celebrate life’s everyday moments, and back-to-school season is full of those moments,” says Laura Lee, Senior Vice President Affiliate Sales and Marketing, Hallmark Channel and Hallmark Movie Channel. “Charter Media is an invaluable partner and we are delighted to be the exclusive sponsor for this important initiative that will help facilitate the education of so many children and allow parents and kids, alike, to enjoy and get the most out of this special time of year.” Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87.5 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading network in quality family programming with an ambitious slate of original TV movies, lifestyle and general entertainment content, and is the home of "The Martha Stewart Show", which anchors the channel's new daytime HOME block. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.